Bronze Packaging Design · 2021

Mr Baldie Cookie Packaging

by Mutian Yu

A' Design Award 2021 Bronze Winner in Packaging Design
Awarded April 15, 2021
CLIENT: Savannah College of Art and Design
Estimated Number of Design Views: 12,321
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About Mr Baldie Cookie Packaging

Mr Baldie is a cookie packaging design that holds face-shaped cookies and chocolate sauce. The set contains three flavors: strawberry, mocha and original. Each cookie is shaped as a face without hair. The included chocolate sauce allows the cookie to be decorated by dipping. A hairstyle, a moustache or a goatee can be added in this way. The package is made of tinplate and measures 310 by 310 by 60 millimeters. The design treats snacking as a shared and playful experience rather than a simple meal.

Press Kit

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.
Patents: Copyrights belong to Mutian Yu, 2021