Silver Packaging Design · 2025
Mountain Sea Rare Treasure Premium Nut Gift Box
by Wu Yao
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 23,689
- Verification code A4EA5DAC82 · Verify this award
About Mountain Sea Rare Treasure Premium Nut Gift Box
Mountain Sea Rare Treasure is a premium gift box for packaged nuts. The box holds eight metal cans, and each can contains nuts from a different country or region. Illustrations on every can combine the brand character with traditional Chinese brushwork landscapes of mountains and seas. The outer box is made of cardboard wrapped in synthetic leather, with a leather handle on the top and gold-plated metal feet at the corners. Hot stamping gives relief to the lines and the calligraphy. A metal lock at the side opens the box in one simple step.
Wu yao's Mountain Sea Rare Treasure Premium Nut Gift Box represents a distinguished achievement in contemporary packaging design that seamlessly bridges traditional illustrative heritage with modern luxury presentation sensibilities. The work demonstrates sophisticated command of chromatic relationships, employing a restrained yet vibrant palette where ultramarine blue establishes depth and gravitas while vermillion accents and golden metalwork introduce warmth and festive energy appropriate to gift-giving occasions. The illustrative program covering the primary case surface reveals accomplished draftsmanship in its depiction of mountainous landscapes populated by stylized wildlife and enveloped in swirling cloud formations that reference classical scroll painting traditions while maintaining contemporary graphic clarity. Compositionally, the designer has orchestrated visual hierarchy through the strategic placement of a central crimson banner bearing calligraphic text, which simultaneously functions as brand identification and decorative focal point. The inclusion of accompanying cylindrical containers demonstrates thoughtful consideration of the complete unboxing experience, their varied decorative treatments creating visual rhythm while maintaining palette cohesion through consistent use of the ultramarine ground. Material choices appear to balance premium perception with practical functionality, the metallic corner brackets suggesting durability and structural integrity while contributing to the overall impression of treasure-chest preciousness. Thematically, the work engages with concepts of natural abundance, terrestrial and celestial harmony, and the cultural significance of thoughtfully presented gifts. The moon motif, wildlife imagery, and mountainous terrain collectively evoke a cosmological completeness that elevates the contained products beyond mere consumables into tokens of meaningful exchange. How might the elaborate visual narrative transform the act of giving into a more ceremonially resonant experience?
Press Kit
- Unique Properties
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- Dimensions & Packaging
- 130 mm x 430 mm x 430 mm
- Tags
- Nut, Gift Box, Packaging Design, Premium Gift Box
- Production Technology
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- Design Challenge
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- Project Duration
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- Operation Flow
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
- Research
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- Inspiration
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Colors of Mountain Sea Rare Treasure Premium Nut Gift Box
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