Bronze Packaging Design · 2022
Mid Autumn Festival Gift Tea Packaging
by Li Jiuzhou
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Li jiuzhou Studio
- Estimated Number of Design Views: 13,404
- Verification code AE0E588223 · Verify this award
About Mid Autumn Festival Gift Tea Packaging
Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Press Kit
- Unique Properties
- Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
- Dimensions & Packaging
- Width 300mm x Depth 300mm x Height 50mm
- Tags
- Tea， Gift， Premium， Blue， Moon
- Production Technology
- I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
- Design Challenge
- how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
- Project Duration
- The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
- Operation Flow
- At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.
- Research
- Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
- Inspiration
- In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Colors of Mid Autumn Festival Gift Tea Packaging
Design Interview about Mid Autumn Festival Gift Tea Packaging
Mid-Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold was used, and the pale golden moon pattern and greetings were used to construct a whole figure. The moon is not complete, which symbolizes that "people have joys and sorrows, and the moon is cloudy and full", but the whole moon is a circle, which represents perfection and reunion. Open the box. There are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of wishing reunion.
In ancient China, the moon was divided into eight morphological stages in a year, and eight tea leaves represented the moon's eight morphological stages in a year. The meaning of gifts can last for a year. And those eight metal boxes are reusable, and they can be used year after year.
Promote, sell and design more cultural gifts.
My inspiration
I want to sell or lease the production rights
Someone who wants to express his thoughts to his relatives and friends.