Gold Packaging Design · 2014
Lithuanian vodka Gold. Black Edition Bottle decor
- A' Design Award 2014 Gold Winner in Packaging Design
- Awarded April 15, 2014
- CLIENT: Stumbras
- Estimated Number of Design Views: 64,895
- Verification code D73768F465 · Verify this award
About Lithuanian vodka Gold. Black Edition Bottle decor
The gold-shining “Lithuanian vodka Gold. Black Edition” inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes “Lithuanian vodka Gold. Black Edition” so delicate and crystal clear.
Within the distinguished tradition of premium spirits packaging design, this bottle decoration by Asta Kauspedaite represents a thoughtful meditation on the dialogue between heritage craft sensibilities and contemporary digital visual culture, achieving a synthesis that speaks to both tradition and innovation. The designer appears to have drawn upon a sophisticated understanding of how decorative pattern systems can activate otherwise inert surfaces, transforming a standard glass vessel into an object of contemplation and desire. The cascading golden elements, arranged in varying densities across the black substrate, suggest multiple interpretive readings: they evoke the scattered pixels of digital screens translated into precious metallic permanence, the geometric traditions of Baltic textile weaving abstracted into contemporary form, and the celebratory sparkle of effervescence frozen at the moment of pour. The technical execution demonstrates exceptional control over the relationship between matte and metallic surfaces, exploiting their contrasting light-handling properties to create visual depth and tactile intrigue. The compositional decision to concentrate decorative density at the shoulder and base while allowing the midsection to breathe with sparser distribution creates a visual rhythm that guides the eye along the bottle's form while establishing zones of intensity and rest. The chromatic restriction to black and gold operates within established luxury semiotics while the particular quality of application, suggesting screen-printed or digitally-realized precision, positions the work firmly within contemporary design discourse. The atmospheric presentation, with its carefully calibrated gradient background and reflective surface, transforms utilitarian product photography into something approaching still life portraiture, inviting viewers to consider the bottle as cultural artifact rather than mere container. One might contemplate how this design negotiates the tension between the authentic and the digital, the handcrafted and the mechanically reproduced, ultimately proposing that contemporary luxury might reside precisely in this productive ambiguity.
Press Kit
- Unique Properties
- The gold-shining "Lithuanian vodka Gold. Black Edition" inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes "Lithuanian vodka Gold. Black Edition" so delicate and crystal clear.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
- Tags
- Lithuanian, vodka, limited, premium, black, gold, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Decoration: water-based lacquer coating, hot stamping, silk printing
- Design Challenge
- Providing a modern look. To achieve simplicity all unnecessary components were rejected and colours limited to just a few - golden, black and gray. Applying modern printing technologies helped to render the decor in the best suitable manner.
- Project Duration
- "Lithuanian vodka Gold. Black Edition" was introduced on the eve of the year 2012.
- Operation Flow
- Luxurious look combined with modern interpretation of folk art and the name Lithuanian arouse a sense of national pride for Lithuanians and makes it a desired souvenir for foreigners.
- Research
- The brand name "Lithuanian" itself determines appropriate design solution. Fundamental task was to work out an idea how to reflect Lithuanian manner. Lots of folk art samples were taken into consideration to create an essence - a modern pattern of squares, not staightforward interpretation of folk art.
- Inspiration
- This limited edition vodka design was inspired by Lithuania’s history and national heritage.
- Image Credits
- Audrius Tuleikis