Iron Fashion, Apparel and Garment Design · 2021
Light Jessture Womenswear Collection
- A' Design Award 2021 Iron Winner in Fashion, Apparel and Garment Design
- Awarded April 15, 2021
- CLIENT: Jessture, LLC
- Estimated Number of Design Views: 22,871
- Verification code 8D494069BB · Verify this award
About Light Jessture Womenswear Collection
This collection transforms the idea of Light in both physical and psychological aspects. The quality of brightness is emphasized by manipulating contrast of different low saturated tones and colors. Light fabrics are used to provide gentle and comfortable feelings. Creative structures and detachable pockets, lapels, and strapped corset, allow the looks to be more variable. Garments can reflect the interactions between the wearers' psychological emotions and their physical environment. The goal is to encourage the wearers to express their own aesthetics and styles fearlessly.
Press Kit
- Unique Properties
- The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials. Detachable details, such as removable suspender lapels, detachable pockets and asymmetric strapped corset are designed are designed to attract interests and increase diversity in dressing looks. All these flexible details can be removed or attached to different outfits, giving more space and freedom to the wearer’s preferences and personal styles.
- Dimensions & Packaging
- All garments are made in size M.
- Tags
- fashion, womenswear, outfits, fashion design
- Production Technology
- In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and Jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between wearer’s psychological emotions and the physical environment. I hope the wearers feel free to express and define their own styles with more satisfaction.
- Design Challenge
- Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress. Making balance between the brightness and contrast are important as well. Otherwise the whole collection will be either too dull or too faded. Designing appealing garment details is another big challenge. Detachable lapels, pockets and corset increase three-dimensional effect of the garments. They make the looks more variable. These details are the highlights of the collection which give the wearers more space to show their creativities and their unique preferences.
- Project Duration
- The project started in May 2018 and completed in August 2018 in Shenzhen China, and was exhibited in a collaborated runway show with Oxford Fashion Studio during the New York Fashion Week in September 2018.
- Operation Flow
- No rule should be applied on the way of dressing. The lookbook pictures display only some possible matching ways for the garments. These are just suggestions, not rules. As designer, my goal is to create possibilities and choices instead of rules and guidelines. Therefore I would prefer seeing our customers find their own way to match and dress these garments. Have fun and play with the layers, structures, and detachable details. The best way to find one’s own fashion style is to follow the heart and express the true self.
- Research
- In order to interpret the idea of light, I checked the dictionary to find out as many definitions of the word as possible. According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness. However, regardless of so many definitions of “light”, all these meanings have positive feelings and perspectives. So in conclusion, the major idea is that we should keep faith, never lose hope and have the confidence to express ourselves fearlessly.
- Inspiration
- The artist San Solo has a song called “Light”. There is a sentence in the lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word “light”, but the desire and determination of chasing light. There could be countless unknown difficulties, pressures and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
- Image Credits
- Image #1: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #2: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #3: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #4: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #5: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Video Credits: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Colors of Light Jessture Womenswear Collection
Design Interview about Light Jessture Womenswear Collection
According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness. However, regardless of so many definitions of light, all these meanings have positive feelings and perspectives. So in conclusion, the major idea of this collect is to tell people that we should keep faith, never lose hope and have the confidence to express ourselves fearlessly.
This collection transforms the idea of Light in both physical and psychological aspects. The quality of brightness is emphasized by manipulating contrast of different low saturated tones and colors. Light fabrics are used to provide gentle and comfortable feelings. Creative structures and detachable pockets, lapels, and strapped corset, allow the looks to be more variable. Garments can reflect the interactions between the wearer’s psychological emotions and their physical environment. The goal is to encourage the wearers to express their own aesthetics and styles bravely.
Hopefully they can attract more buyers and new business opportunities.
About 3 months from gathering inspirations to finishing the final presentation.
The decision of designing this collection came from my own inspiration of light. There was a very emotional feeling about the word “light” flashed by in my mind, and I wanted to seize it.
This collection is for my own fashion brand “Jessture”. So I prefer to produce them myself.
As designer, my goal is to create possibilities and choices for the customers and help them define their own styles. Therefore I wanted to design a collection with more flexibility and creativity by applying detachable details, multiple layers and interesting structures. I hope the customers can have fun and find their own fashion styles.
“The Starry Night” painting of my favorite artist Vincent van Gogh.
Any woman who is confident and creative to express her own style and the true self.
The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials. Detachable details, such as removable suspender lapels, detachable pockets and asymmetric strapped corset are designed to attract interests and increase diversity in dressing looks. All these flexible details can be removed or attached to different outfits, giving more space and freedom to the wearer preferences and personal styles.
The artist San Solo has a song called “Light”. There is a lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word light, but the spirit and determination of chasing the light. There could be countless unknown difficulties, pressure and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
I use Adobe Photoshop and Illustrator for making design drafts, sketches and technical flats.
In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between the psychological emotions of the wearer and the physical environment. I hope the wearers feel free to express and define their own styles with more satisfaction.
I design the garments all by myself. Then I work with the pattern maker and sewer to make the actual garment samples.
New environmental friendly fabrics with better air permeability and elasticity are applied to increase the comfort level and reduce wrinkles. Innovative textile processing technology help improve the user experience of the garments in very efficient ways.
Not exactly data research but I did some background and inspirational researches in order to interpret and transmit the core concept clearly to the viewers and customers.
Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress. Making balance between the brightness and contrast are important as well. Otherwise the whole collection will be either too dull or too faded. Designing appealing garment details is another big challenge. Detachable lapels, pockets and corset increase three-dimensional effect of the garments. They make the looks more variable. These details are the highlights of the collection which give the wearers more space to show their creativities and their unique preferences.
I have learned about A Design Award for couple years, but I was just a new graduate at the time, and was not confident and prepared for such a big international design competition. Throughout these years, I have started up my own fashion brand and been to couple big fashion events and exhibitions. This year, I opened my own design studio in China as well. It is a new milestone in my design career. I can feel my growth and progress, and I think I am ready for some new challenges and breakthrough now.
The transformation from abstract concepts of “light” to the actual garments is the hardest part of this project. I need to pay more attention to details and relationships between structural elements, fabrics and color palettes. I am a short temper person in life, but developing a full collection is time consuming. So the first thing I need to learn during the project is to slow down and be more patient. Good designs should never be born in a rush.
I hope all designer fellows can truly do what we love and love what we do.