Silver Packaging Design · 2024
Le Chateau XO Luxury Cognac
by Tiago Russo and Katia Martins
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Le Portier
- Estimated Number of Design Views: 35,453
- Verification code 468B59BE41 · Verify this award
About Le Chateau XO Luxury Cognac
Le Chateau XO is packaging for a cognac. The glass bottle has sharp geometric lines and a flattened profile that supports a firm grip. The base helps balance the bottle during pouring. The neck is finished with a gold metallic profile, engraved and knurled for texture, and topped by a dark closure with metal trims. The presentation box is clad in printed, embossed and foiled suede, with a light cream interior, a gold trim and dark wood grain outside. A booklet is held inside the box. The design aims to give the cognac a clear and elevated presence.
Tiago Russo's Le Chateau XO Luxury Cognac presentation system exemplifies the contemporary evolution of premium spirits packaging, where the container becomes an integral component of the consumption ritual rather than mere protective housing. Working within traditions established by heritage spirit houses while introducing distinctly modern formal vocabulary, this design negotiates between reverence for established luxury codes and the desire for contemporary distinction. The hinged case structure evokes the ceremonial book or reliquary, transforming the act of accessing the contents into a ritualized unveiling that extends anticipation and elevates the eventual tasting experience. The geometric angularity of the decanter itself departs from the rounded organic forms traditionally associated with aged spirits, suggesting instead a crystalline precision that speaks to discerning contemporary sensibilities while the warm amber liquid within provides organic counterpoint to the architectural vessel. The material palette demonstrates sophisticated restraint, limiting the chromatic range to variations within the amber-gold-burgundy spectrum that naturally associates with aged spirits while metallic accents provide structural definition without ostentation. The rose-gold geometric pattern lining the presentation interior introduces textural complexity that rewards close examination, its repeating motifs suggesting the patient repetition of traditional craftsmanship. Typography appears in classical serif forms that reference heritage and establishment while maintaining refined legibility. The left panel's recessed element suggests accompanying documentation that would extend the narrative experience beyond visual and gustatory dimensions. One might observe how this presentation system positions the spirit as both contemporary luxury object and heir to venerable traditions, inviting contemplation of how material culture shapes our experience of consumable pleasures and how design mediates between historical continuity and present-moment sophistication.
Press Kit
- Unique Properties
- An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
- Dimensions & Packaging
- Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
- Tags
- Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
- Production Technology
- Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
- Design Challenge
- The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
- Project Duration
- As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
- Operation Flow
- Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
- Research
- With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
- Inspiration
- The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
- Image Credits
- Le Portier Cognac