Silver Advertising, Marketing and Communication Design · 2021
Lays Heartwork Campaign
by PepsiCo Design and Innovation
- A' Design Award 2021 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 45,080
- Verification code AFF9D3B886 · Verify this award
About Lays Heartwork Campaign
Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Press Kit
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Colors of Lays Heartwork Campaign
Get Lays Heartwork Campaign
Award-Winning Food and Beverage Innovation
We create beloved brands enjoyed over a billion times daily worldwide. Our portfolio spans iconic snacks, beverages, and nutrition products that bring joy to everyday moments. With 23 billion-dollar brands, we combine taste innovation with purposeful design to serve communities globally.
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