Iron Packaging Design · 2020
Laote Breweries Craft Beer
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Zhongshihuanmei Design
- Estimated Number of Design Views: 10,806
- Verification code 3D5B8D983D · Verify this award
About Laote Breweries Craft Beer
Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.
Press Kit
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.