Bronze Packaging Design · 2024
Kurimu Ice Cream Packaging Design
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Lance Francisco
- Estimated Number of Design Views: 18,493
- Verification code 6C6F7D21F4 · Verify this award
About Kurimu Ice Cream Packaging Design
Kurimu is a packaging design for premium ice cream sold in pint containers. The design reflects Japanese minimalism, with a simple illustration for each flavor. Durable paperboard was selected for strength, and the illustrations were created with digital software. Offset printing was used to keep the colors consistent, and prototypes were tested for functionality. The restrained layout keeps attention on the product while still presenting the needed information. The result supports the artisanal character of the brand.
Press Kit
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Patents
- Copyright, Lance Francisco.