Gold Beauty, Personal Care and Cosmetic Products Design · 2021
Kuoca Premium Blends Cosmetics
by Minwoo Song
- A' Design Award 2021 Gold Winner in Beauty, Personal Care and Cosmetic Products Design
- Awarded April 15, 2021
- CLIENT: Kuoca Skin Company
- Estimated Number of Design Views: 935,416
- Verification code 0E9A59D4D9 · Verify this award
About Kuoca Premium Blends Cosmetics
This package design demonstrates the core concept of fine-dining. When you open the box, a chef's greeting card appears first as if you are at the restaurant. The ingredients and manufacturing date are marked on it, conveying the concept. The container is designed with a simple silhouette and natural color, also the neckerchief of the product is a symbol of the authority of chefs. This is a process of leathering, hand-stitching, and engraving logos, all of which are handmade. Through this, it has built a symbolic image of Kuoca.
Situated within the contemporary discourse surrounding artisanal beauty and conscious consumption, Kuoca Premium Blends Cosmetics by Minwoo Song exemplifies the sophisticated visual language emerging at the intersection of skincare product design and lifestyle aesthetics, wherein packaging serves simultaneously as functional vessel, brand ambassador, and aesthetic object worthy of display and contemplation. The composition demonstrates remarkable sensitivity to material dialogue, juxtaposing the refined industrial precision of frosted glass pump bottles against the geological authenticity of natural stone and the organic fluidity of draped textiles, creating a visual conversation that speaks to enduring human appreciation for tactile experience and natural beauty. The deliberate inclusion of leather tab details bearing embossed typography introduces an unexpected craft element that elevates the packaging beyond mere containment into the realm of considered design objects, suggesting the care and intentionality traditionally associated with artisanal production and bespoke luxury goods. The chromatic restraint exhibited throughout, with its carefully calibrated warm neutral palette ranging from soft cream through dusty rose to rich terracotta, demonstrates sophisticated understanding of how color harmony communicates brand values of naturalness, warmth, and accessible elegance without sacrificing visual interest or depth. Typography choices, combining clean contemporary sans-serif product identification with flowing script brand signatures, establish clear information hierarchy while reinforcing the dual promise of professional efficacy and personal ritual that characterizes thoughtful skincare positioning. The viewer might contemplate how such careful attention to presentation context, through the inclusion of natural stone platforms and flowing fabric environments, reflects broader cultural movements toward viewing beauty routines as moments of mindful self-care rather than mere functional necessity, and consider what such elevated presentation suggests about contemporary relationships between objects, identity, and daily ritual.
Press Kit
- Unique Properties
- KUOCA is a premium skincare brand. We provide high-quality skin care products through the finest raw materials such as white truffle and our own developed raw material processing technology.
Through the design concept of fine dining in a modern premium style, it not only delivered the high quality of the product, but also created a user experience that looks like tasting the chef's fine dining dishes. - Dimensions & Packaging
- the Bottle: 42 mm x 42 mm x 84 mm
*Pump-shaped cap to minimize air contact. Glass containers, handmade leather decoration.
the Box: 105 mm x 80 mm x 150 mm
the Chef's greeting card: 60 mm x 110 mm
*All parts of the package are made of recyclable pulp. - Tags
- skincare, Premium, Cosmetic, Beauty, Fine-dining, Kuoca, Restaurant, Craftmanship, Serum, Cream
- Production Technology
- we made it possible to feel the delicate and sensual experience of fine-dining in a premium restaurant through design.
The neckerchief of the product is an element that becomes a key point of design. this is a symbol of the authority of chefs. This is a process of leather, hand-stitched, and engraved logos, all of which are handmade. Through this, it has built up a symbolic image of Kuoca, which has never been seen anywhere.
As it uses organic and natural ingredients, a pumping style bottle is used to minimize aerial exposure. Minimized contacts with hands allows hygienic use of the product. The overall design is simple to create a sophisticated mood, but it has a moderate weight. The body uses a glass material that shows a little inside, and the pump is evaporated with matte metal to create a premium mood. - Design Challenge
- KUOCA as a new brand, is targeting for premium market. It was our mission to show that the product is premium through design in a convincing way. So, the concept of the product decided to emphasize not only the aesthetic aspect but also the functional aspect.
The Chef‘s Greeting Card was created to effectively convey the strengths of the product, the good ingredients and the advantages of being produced within 30 days.
Furthermore, to differentiate from other brands, a neck ornament is created that is made of artificial leather, hardly used in existing cosmetics packages. The ornament built an iconic KUOCA-only image that has never been seen anywhere else. - Project Duration
- The project started in April 2019 in Seoul, and finished in August 2019 there, it was officially launched in September 2019 also in Seoul.
- Operation Flow
- As a result, people don't simply wear cosmetics, they have a premium experience as if they were treated to a high-end restaurant meal.
Kuoca is designed to make sure that the customer can cherish all moments including introduction of cosmetic ingredients, give meanings to each ingredient, process of production and the moment of opening the box. In addition, utilizing diverse motives related to a chef, differentiated visual image is created.
-When it was in the store, it was a new brand with a differentiated package design and texture, but it was made to stand out.
-A gift-like box design makes customer experience all the more special.
-When you open the box, you first see a recipe card with the date of manufacture and ingredients, so you can see the freshness.
-When the card is opened, the concept of chef is conveyed through a container with a neck decoration.
-Used boxes can be reused for other purposes or recycled when discarded. - Research
- -A study on the experience of using cosmetics. When focusing on individual package design, the target mood or brand image can be experienced in the entire process from viewing the display in the store, opening the box, using the product, and disposing of the product.
-Set a new standard for purchasing cosmetics. Previously, the expiration date was indicated, but the manufacturing date was not emphasized. As a result, users do not even realize whether the manufacturing date of cosmetics is important. With a design that emphasized the date of manufacture of cosmetics, it proposed a new standard when purchasing cosmetics. - Inspiration
- To convey the characteristics of sophisticated way of production capturing experts philosophy and tenacity, a fine-dining concept was used for the design. Fine dining restaurants embed stories for each ingredient cooked for a dish. Storytelling sublimates dining as an experience more than a mere stuffing of a stomach.
- Image Credits
- Image #1: Photographer Jaewook Jung, Kuoca Premium Blends, 2019.
Image #2: Photographer Jaewook Jung, Cream Blend, 2019.
Image #3: Photographer Jaewook Jung, Serum Blend, 2019.
Image #4: Photographer Jaewook Jung, Box Package, 2019.
Image #5: Photographer Jaewook Jung, Cream Blend and Box, 2019.
*images/ PDF/ Video Credit: COPYRIGHT © Kuoca. ALL RIGHTS RESERVED. - Patents
- COPYRIGHT © Kuoca. ALL RIGHTS RESERVED.
Colors of Kuoca Premium Blends Cosmetics
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