Iron Packaging Design · 2023
Korean Grapefruit Tea Packaging
by Jian Sun
- A' Design Award 2023 Iron Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Sun Design
- Estimated Number of Design Views: 15,487
- Verification code 7DB1B16231 · Verify this award
About Korean Grapefruit Tea Packaging
The story of grapefruit tea drink and fashionable traditional culture is a little girl's fantasy, which can find inspired by her traditional clothing. It dances like a girl in a traditional Korean costume. The whole package is exquisite and traditional, which complements the grapefruit tea gold and Korean traditional blue, and stands out from the competition. The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation.
Press Kit
- Unique Properties
- Most juice packages are designed with real pictures of fruits and related elements, but this package is different. On the whole, it dances like a girl wearing traditional Korean clothes. The whole package is exquisite and traditional, and matches with grapefruit gold and Korean traditional blue.
- Dimensions & Packaging
- W 50mm x D 45mm x H 23mm
- Tags
- #Korean Grapefruit Tea#Drinks#Korean Drinks
- Production Technology
- Aluminum aerosol cans are one of the types of aluminum cans. At present, aluminum aerosol cans are developing very fast. Aluminum aerosol cans have the advantages of light weight, excellent ductility, strong plasticity, good sealing, and excellent corrosion resistance.
- Design Challenge
- The most important difficulty is to print gold, blue, and two colors together. More refined plate making is required for printing.
- Project Duration
- May June 2021, Korea
- Operation Flow
- Fashion and modern style are attractive and pleasant for every generation. In addition, for the sake of exquisite packaging, South Korean pomelo tea uses printing and printing on aluminum plates, which makes aluminum plate metal cans not only serve as food fresh-keeping, but also play a decorative role in appearance, which can attract customers' attention.
- Research
- Before the design, I studied the market for about one month to see the concept and appearance of other packaging in the market and find my own solution. In order to be different and attractive, choose the right design content.
- Inspiration
- The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation. Most people like drinks rich in vitamin C.
- Image Credits
- All pictures:
Photographers sun jian - Patents
- Copyright Sun Design
Colors of Korean Grapefruit Tea Packaging
Design Interview about Korean Grapefruit Tea Packaging
The main principle of this design lies in the fashionable present and the traditional elements of Korea.
I am concerned about the future development of design and the environmental protection and the final expression of the design concept of such a production.
In the future, we will probably invest more in the design and development of this fast drug.
I spend some time researching the market, the site and the quality of the product before I design it, digging into the culture and then designing the packaging.
Through the understanding of Korean traditional culture, the design of Korean clothing is linked to the design of the outer packaging to create a new design experience.
The design is still in communication and not yet available then there is no collaboration yet
My grandmother was a teacher when I was very young and she taught me how to write and draw from an early age.
I remember the first time I went to a shopping mall to buy a drink when I was young and I felt very strongly about it because in shopping malls people ignored the design of the packaging at that time and only cared about the product, so I think there should be better and more trusting packaging to attract people.
The childish drink is suitable for people of all ages because it also contains adult vitamin C, which brings health to people.
Many packaging designs are more concerned with the aesthetics of the product and the pigmentation of the product itself, and my design is more about giving it a culture that gives it some tradition.
A brand is clearly more about being memorable so childish drinks are a very visual representation of the product's identity.
I think the most important thing is the idea.
I think it might have something to do with my upbringing and my experiences.
I do all my own design
Because the whole package is designed for aluminium cans, there are some printing difficulties that may need to be considered in relation to the printing characteristics of this material.
From the level of research, the main focus is on the combination of traditional culture and modern design, how to link traditional culture with modern design and art and life through the intangible heritage heritage of such a way to combine the ancient methods with the current methods, so that the research can better inherit the history and culture and promote the development of innovative modern design.
Many times there is a disconnect between the designer and production and post-production process because I have long been in close contact with the design and production factories, so you will have a good communication before the product is launched to minimise the problems that exist.
I have achieved excellent results in many international competitions at Fishnet, and every time I design a piece I hope it will be recognized by the industry.
Each project is a brand new process in which you will encounter many problems that are fine to solve these problems are a learning process when you have more challenges you will have some experience will better help yourself to improve.
Grand Interview about Korean Grapefruit Tea Packaging
We combined traditional Korean culture with modern design, inspired by the hanbok, using grapefruit gold and traditional blue to create packaging that blends heritage with contemporary aesthetics. The use of printed aluminum cans not only preserves freshness but also enhances visual appeal, successfully capturing the attention of consumers across all generations.
We wanted to create a design that not only highlights the product’s freshness but also tells a cultural story. The dancing girl motif in traditional Korean dress symbolizes elegance and heritage, offering a unique visual identity that sets the packaging apart from conventional fruit-based designs.
Printing gold and blue on aluminum required precise plate alignment and advanced color layering to maintain vibrancy and detail. We overcame challenges like color bleeding and uneven finishes by using refined plate-making techniques and high-quality inks, ensuring a flawless and striking design.
Our market research revealed the need for a unique identity, leading us to blend vibrant grapefruit gold with traditional Korean blue and the hanbok-inspired form. This approach combined freshness with cultural elegance, creating a standout design in a crowded market.
We maximized the compact space by using bold colors, intricate details, and the hanbok-inspired silhouette to create depth and movement. This ensured the design remained visually striking while fitting perfectly within the 50mm x 45mm x 23mm format.
The aluminum cans provided a smooth, durable surface for vibrant printing and embossing. This allowed us to enhance the hanbok-inspired design with metallic finishes, creating a visually dynamic and premium look while ensuring practicality and freshness.
The grapefruit gold represents vitality and freshness, while traditional Korean blue symbolizes harmony and heritage. Together, they create a balanced blend of modern energy and cultural authenticity, making the packaging both meaningful and distinctive.
We combined the elegance of traditional Korean elements, like the hanbok-inspired motif, with modern aesthetics and vibrant colors. This balance ensured the design appealed to younger audiences while honoring cultural roots, resonating with all generations.
The use of a traditional Korean cultural motif, like the hanbok-inspired dancing girl, instead of typical fruit imagery, was a bold departure from conventional designs. Additionally, combining cultural authenticity with modern colors and premium materials challenged the norm of simple, straightforward packaging.
This design sets a precedent for blending cultural storytelling with modern aesthetics, encouraging brands worldwide to explore authentic, heritage-driven designs. It demonstrates that culturally-inspired packaging can create strong emotional connections while appealing to global consumers' desire for unique, meaningful products.