Silver Packaging Design · 2019
KannuNaUm Wine Labels
by Giovanni Murgia - Redfish Adv
- A' Design Award 2019 Silver Winner in Packaging Design
- Awarded April 15, 2019
- CLIENT: Cantina Ogliastra
- Estimated Number of Design Views: 36,602
- Verification code A2593E78E4 · Verify this award
About KannuNaUm Wine Labels
The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.
Press Kit
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Dimensions & Packaging
- The labels are 120 mm x 130 mm
- Tags
- wine, history, label, sardinia, italy
- Production Technology
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Design Challenge
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Project Duration
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Operation Flow
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Research
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Inspiration
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Image Credits
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
Colors of KannuNaUm Wine Labels
Get KannuNaUm Wine Labels
Premium Wine Label and Packaging Design
We create distinctive packaging designs that capture brand essence and heritage. Our award-winning approach combines strategic storytelling with premium finishes and tactile elements. From wine labels to full packaging systems, we transform products into memorable experiences.
G0E3 ShopDesign Interview about KannuNaUm Wine Labels
Inspiration was the history of this wine and of the territory. A unique wine that comes from centenary vines in the land of centenarians.
I wanted to get a clean and simple design but at the same time very elegant and prestigious.
Bring this design into other competitions
2 months have passed between the idea and the realization
The project was commissioned by the winery that produces this wine
Companies that appreciate design and my style
The uniqueness of this design lies in the concept behind it and that represents wine well
The name is the ancient way of calling the Assyrian-Babylonian plant of the screw. They called the screw tree Kannu Na Um. This way of calling the screw dates back to the history of the Shardana people, the ancient people who lived in Sardinia. Kannu Na Um means "our sapling" and sounds like Cannonau.
The technology in making this label is very important. The technique of cast gold makes everything very elegant and prestigious
Because I think that competitions are a valid way to make themselves known to the world