Bronze Packaging Design · 2023

Jxb Probiotics Packaging

by Tiger Pan

A' Design Award 2023 Bronze Winner in Packaging Design
Awarded April 15, 2023
CLIENT: Shanghai Junxiaobao Health Technology Co., Ltd.
Estimated Number of Design Views: 18,863
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About Jxb Probiotics Packaging

Jxb Probiotics is a packaging design for a probiotic health product. The smallest single units are shaped like a small spaceman, a figure that suggests a guardian of the body. The outer box is made of recyclable cardboard and measures 137 millimetres in diameter and 130 millimetres in height. Each inner box measures 24 millimetres in diameter and 45 millimetres in height. Printing uses inks that are free of solvents and volatile organic compounds. The small units can be kept and reused as decorative objects.

Press Kit

Unique Properties: In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.
Dimensions & Packaging: Box: diameter 137mm x height130mm
Inner box: diameter 24mm x height 45mm
Tags: probiotics, health, space, spaceman, packaging, Tiger Pan
Production Technology: Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.
Design Challenge: The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.
Project Duration: 2021 September to 2022 August, designed in Shenzhen.
Operation Flow: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.
Research: The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.
Inspiration: The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.
Image Credits: Tiger Pan