Silver Packaging Design · 2024
Jiao Yu Gin Packaging
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Laizhou Distillery
- Estimated Number of Design Views: 37,670
- Verification code 42E06ED2DB · Verify this award
About Jiao Yu Gin Packaging
Jiao Yu Gin is a packaging design created for a gin made in Sichuan, China. The azure blue glass bottle has a slender curved body with bamboo weaving reliefs on the surface. The reliefs refer to the bamboo weaving culture of the Sichuan and Chongqing regions. The relief surface gives a comfortable grip and a layered sense of touch. A biodegradable bamboo paper label presents the product information in a clear layout with contrasting colours. An oak cork seals the bottle and allows the bottle to be closed again after each serving. The glass, label and cork can be recycled.
Press Kit
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.