Silver Packaging Design · 2024
HLJ Nine And Eighteen Natures of China Product Packaging
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
- Estimated Number of Design Views: 29,525
- Verification code 60F48983F3 · Verify this award
About HLJ Nine And Eighteen Natures of China Product Packaging
HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.
HLJ FGA OF CHINA's Nine And Eighteen Natures of China Product Packaging exemplifies the contemporary synthesis of heritage calligraphic traditions with modern luxury packaging sensibilities, creating a presentation system that honors traditional craft while embracing sophisticated material expression. The design demonstrates masterful command of chromatic restraint, employing a tightly controlled palette where deep umber tones provide grounding depth against which gold foil elements achieve maximum luminous impact without ostentation. The calligraphic characters dominating the box faces appear rendered with the gestural confidence characteristic of brush-based writing traditions, their scale and placement commanding immediate attention while the metallic treatment elevates humble ink traditions into precious object territory. Technical accomplishment manifests in the careful coordination between multiple packaging components, where outer boxes, inner trays, natural fiber linings, and glass vessels each contribute distinct textural voices to a harmonious material conversation. The incorporation of woven bamboo or rattan material within the presentation tray introduces organic warmth that softens the commercial packaging context, suggesting connection to natural sources and traditional craft practices. One might observe how the designer balances cultural specificity with universal luxury codes, creating visual language accessible across cultural boundaries while maintaining authentic regional character. The amber liquid visible within each bottle functions as the ultimate focal point, the packaging architecture existing in service to revealing and honoring the product within. The arrangement suggests the work invites contemplation of how contemporary design practice can honor material heritage while serving commercial function, perhaps prompting viewers to consider how tradition and innovation achieve productive synthesis in thoughtful design practice.
Press Kit
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Colors of HLJ Nine And Eighteen Natures of China Product Packaging
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