Gold Packaging Design · 2022
Have a Nice Can Food Packaging
- A' Design Award 2022 Gold Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Irom Inc
- Estimated Number of Design Views: 57,553
- Verification code B0462C765B · Verify this award
About Have a Nice Can Food Packaging
Have a Nice Can is a packaging design for a handmade canned seafood brand. The range includes an individual sleeve, a gift bag for three cans and gift boxes for six, nine and twelve cans. The gift bag handle uses a rope that recalls a fishing port. The gift boxes combine bright orange for the sun and blue for the sea. Fish illustrations are printed on both sides of the sleeve, so the pattern continues when packs are placed side by side to form a store display. Environmentally friendly certified paper is used, and the cans are left unlabeled so they can be recycled easily.
This distinguished packaging system, recognized with the Golden A' Design Award, exemplifies the refined intersection of visual identity and culinary heritage that characterizes the most accomplished contemporary food packaging design. The designer demonstrates remarkable sophistication in establishing a coherent brand language through the strategic deployment of a warm marigold palette that evokes both solar warmth and the golden hues of premium preserved goods, while typographic elements work in concert to communicate artisanal authenticity and careful craftsmanship. The inclusion of detailed ichthyological illustrations rendered in delicate blue linework establishes immediate product identification while elevating the visual register beyond mere functional labeling toward something approaching naturalist documentation, suggesting a reverence for marine ingredients that honors both scientific observation and culinary tradition. The house-shaped carrier packages introduce architectural metaphor, perhaps suggesting hearth and home, the domestic destination where these preserved delicacies will ultimately be enjoyed, while their kraft paper materiality speaks to contemporary environmental consciousness and the warm tactility of natural fibers. Compositionally, the arrangement presents the full system with generous clarity, allowing viewers to appreciate both the individual package design and the systematic coherence across formats and sizes. The bilingual text elements suggest cultural bridge-building, honoring origins while inviting international appreciation. One might contemplate how this packaging transforms the humble canned good into an object of genuine gift-worthiness, how the careful attention to visual detail mirrors the care presumably invested in the contents themselves, and how such design elevates everyday sustenance toward celebration.
Press Kit
- Unique Properties
- Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea. - Dimensions & Packaging
- Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked. - Tags
- canned food, packaging,
- Production Technology
- The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden. - Design Challenge
- The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
- Project Duration
- The project lasts about 1 year, designed and produced in Japan.
- Operation Flow
- The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea. - Research
- The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales. - Inspiration
- Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea. - Image Credits
- MOTHER Inc.
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