Iron Packaging Design · 2021
Handmade Winter Rice Wine Liquor Packaging
by Xiaoma Hu
- A' Design Award 2021 Iron Winner in Packaging Design
- Awarded April 15, 2021
- Estimated Number of Design Views: 12,640
- Verification code 3D97AFA2B1 · Verify this award
About Handmade Winter Rice Wine Liquor Packaging
Handmade Winter Rice Wine is a packaging design for rice wine. The design draws on the long history and cultural value of rice wine and joins traditional and modern elements. The bottle body is round and stable. An ice white texture formed by ice patterns gives a soft and elegant surface, and the flowing lines recall a winding water map with regional Jiangnan character. The bottle cap and the bottle base are based on a straw cylinder head, and a woven straw curl pattern echoes the snow pattern above. The intent is a simple and elegant visual experience.
Press Kit
- Unique Properties
- Hand-made heritage
The five-year handmade winter brewing concept of the tower brand taps the thousand-year history and cultural value of rice wine, and cleverly combines tradition and fashion, classics and elegance. The bottle body is round and stable, and the "ice white" texture formed by ice patterns is soft and elegant. With the concept of winter brew, it looks more like a flowing "qushui liu" map, with distinctive Jiangnan characteristics, - Inspiration
- fully showing the beauty of the east and the charm of rice wine. The idea of the bottle cap and the bottom of the bottle is based on the "straw cylinder head". The woven straw curl pattern and the snow pattern echo up and down, which further strengthens the brand meaning of "handmade inheritance, fragrance of winter brewing". The overall creativity gives consumers a simple yet elegant visual experience.