Bronze Packaging Design · 2025
Handicraft Class 10 Years Baijiu Packaging
by Liandong Zhang and Xueqian Zhang
- A' Design Award 2025 Bronze Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 13,095
- Verification code 8744A94878 · Verify this award
About Handicraft Class 10 Years Baijiu Packaging
Handicraft Class 10 Years is packaging designed for aged baijiu. The bottle keeps a classic teardrop shape and is finished with a metal lacquer spray in a matte deep teal tone, combined with gunmetal and gold details. The text on the label is arranged in a letterpress style. The cap has a breakable anti-counterfeiting feature and a transparent, gold embossed top, while the neck is wrapped in printed paper. The outer box carries letterpress details shaped as a stamp, and the paper inserts inside are made from recyclable and biodegradable materials.
This distinguished packaging ensemble positions itself within the refined tradition of prestige spirits presentation, where container transcends mere functional protection to become cultural artifact and ceremonial vessel, the design demonstrating sophisticated engagement with material hierarchies that communicate craft heritage, temporal patience, and celebratory significance through visual and tactile vocabulary rather than explicit narrative, the compositional achievement residing in the elegant restraint exercised across chromatic and formal decisions, where deep navy establishes contemplative gravitas offset by warm wood grain suggesting organic authenticity and artisanal connection, the central medallion functioning as both brand identifier and symbolic seal, its concentric banding and heraldic shield configuration evoking traditions of quality certification, guild marks, and official endorsement that extend across centuries of craft production, while the cobalt and gold palette within this emblematic element creates chromatic bridge between the cooler navy ground and warmer wooden frame, technical merit evident in the precise registration of embossed metallic elements against matte ground, the dimensional relief creating low-angle light capture that animates the surface through viewer movement, suggesting handcrafted attention despite production scale, the frosted glass vessel demonstrating equally accomplished material expression, its translucent surface permitting subtle revelation of interior volume while maintaining visual mystery, the bulbous crystal stopper contributing vertical emphasis and tactile invitation, its clarity contrasting with frosted body to suggest purity of both material and contents, typography integrated with restraint, employing golden script that references calligraphic tradition while maintaining contemporary legibility, the "10年" designation appearing on both box and bottle creating visual rhyme that reinforces the temporal dimension central to aged spirits appreciation, thematic resonances include the passage of time as transformation rather than mere duration, the preservation of traditional methods within contemporary contexts, the elevation of daily consumption into mindful ceremony, and the material expression of invisible processes including fermentation, aging, and craft mastery, the work seeming to invite consideration of how patience, skill, and natural processes collaborate to create products that reward contemplation and honor, what rituals of presentation and consumption allow everyday moments to become occasions of appreciation and connection, how material choices in packaging can communicate respect for both product and recipient, and in what ways traditional craft vocabularies continue to carry cultural meaning within contemporary commercial contexts.
Press Kit
- Unique Properties
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
- Dimensions & Packaging
- box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g - Tags
- Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
- Production Technology
- Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
- Design Challenge
- The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
- Project Duration
- Starting October 2023 Nanjing, Jiangsu, China
- Operation Flow
- The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
- Research
- Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
- Inspiration
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
Colors of Handicraft Class 10 Years Baijiu Packaging
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