Iron Packaging Design · 2024
Gujin-National Treasure Chinese Baijiu Packaging
by Hua Yun
- A' Design Award 2024 Iron Winner in Packaging Design
- Awarded April 15, 2024
- Estimated Number of Design Views: 9,633
- Verification code F706A9058D · Verify this award
About Gujin-National Treasure Chinese Baijiu Packaging
Gujin-National Treasure is a packaging design for Chinese baijiu. The bottle is made of ceramic, with a white jade colored body and a golden lid and base. The square base recalls a jade seal of ancient Chinese royalty. Five dragons gathered on the outer cover symbolize national prosperity and peace. Inside, a spherical cap carries a dragon pattern. The form draws on Chinese imperial culture and traditional oriental aesthetics. The bottle measures 200 mm in width, 350 mm in height and 200 mm in depth. The design serves as a container and as a decorative object for display and collection.
Press Kit
- Unique Properties
- The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
- Dimensions & Packaging
- Width: 200mm x Height: 350mm x Depth: 200mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design
- Production Technology
- This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
- Design Challenge
- This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
- Project Duration
- The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
- Operation Flow
- In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
- Research
- Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
- Inspiration
- Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
- Image Credits
- HuaYun Design