Silver Packaging Design · 2025
Golden Seasons Brick Tea Trekker Kit
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 23,170
- Verification code 35A9756355 · Verify this award
About Golden Seasons Brick Tea Trekker Kit
Golden Seasons Brick is a packaging design for compressed Pu-erh tea bricks. The outer sleeve is made of antique-textured specialty paper with debossed seal motifs and gold foil stamping. Inside, a dual-layer drawer box of gold cardstock and grey board holds eighteen gold-foil-wrapped bricks, nine per tray. Anti-shock slots protect the bricks during travel. Each brick weighs four grams, a number that echoes the words for four seasons in Chinese. The trays are replaceable, so the box can be refilled and reused.
Menghao Zeng's Golden Seasons Brick Tea Trekker Kit represents a distinguished contribution to contemporary packaging design that successfully bridges heritage tea culture with refined modern aesthetics. The work demonstrates exceptional sensitivity to material selection, employing a deep teal paper stock whose chromatic value evokes the verdant landscapes of traditional tea cultivation while simultaneously suggesting the precious quality of celadon ceramics long associated with tea service traditions. The gold foil calligraphy commands attention through its masterful translation of brush-and-ink vitality into metallic relief, each stroke preserving the gestural energy of hand-lettered characters while achieving the precision required for contemporary production. The designer appears to engage thoughtfully with questions of cultural continuity, presenting traditional forms through contemporary material vocabularies without sacrificing authenticity or descending into mere nostalgic pastiche. The embossed surface patterning, visible as subtle tonal variation across the teal field, introduces tactile dimension that invites touch while remaining subordinate to the primary typographic elements, demonstrating sophisticated understanding of visual hierarchy and sensory engagement. The compositional arrangement balances asymmetrical dynamism with centered stability, the sweeping calligraphic forms creating movement that the horizontal text bands anchor and resolve. The photographic presentation captures a moment of reverent handling, the human hands framing the object with evident care while the soft domestic backdrop suggests the personal, intimate contexts in which such objects find their meaning. The warm-cool chromatic dialogue between gold and teal achieves visual richness without ostentation, while the matte-to-metallic surface contrast creates subtle luminosity variation that rewards close examination. This work invites viewers to consider how packaging design might honor cultural traditions while serving contemporary aesthetic sensibilities, and how the tactile, material qualities of objects shape our relationship to their contents.
Press Kit
- Unique Properties
- Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
- Dimensions & Packaging
- 80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal.
- Tags
- Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials
- Production Technology
- Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details.
Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste. - Design Challenge
- Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
- Project Duration
- Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
- Operation Flow
- Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage.
Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency. - Research
- Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
- Inspiration
- In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind.
Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel. - Image Credits
- Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.
Colors of Golden Seasons Brick Tea Trekker Kit
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