Bronze Advertising, Marketing and Communication Design · 2023
Gatorade Fuel Rover Sports and Beverage
by PepsiCo Design and Innovation
- A' Design Award 2023 Bronze Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 41,336
- Verification code 9726821B86 · Verify this award
About Gatorade Fuel Rover Sports and Beverage
The Gatorade Fuel Rover is a mobile bottle storage system for sports team staff. The Fuel Rover stores and transports a large number of player bottles around the field. A storage bin at the base can hold an extra bottle caddy, ice, supplies or collected waste. A utility panel on the back carries three storage bags that strap in place for training or dietitian supplies. The design frees staff from carrying items on their person and allows easier movement along the sideline. The Fuel Rover updates an earlier bottle storage design.
Press Kit
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.