Silver Packaging Design · 2024
Furmint Vodka Beverage Packaging
by Peter Morvai
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Seven Hills Distillery
- Estimated Number of Design Views: 32,033
- Verification code 616011B5D2 · Verify this award
About Furmint Vodka Beverage Packaging
Furmint Vodka is a packaging design for a vodka made from grapes. Seven Hills Distillery produces only 800 to 1000 bottles a year, so the vodka is an artisan product. The packaging reflects the purity of the spirit and its grape base. Simple typography on the offset printed front label gives a clean appearance. A screen printed illustration on the glass evokes a grape leaf in a contemporary way. When the bottle is full, the liquid acts as a lens and adds depth to the fine details. The bottle measures 340 mm in height and 80 mm in width.
Press Kit
- Unique Properties
- Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. - Dimensions & Packaging
- Height: 340 mm
Width: 80 mm - Tags
- graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
- Project Duration
- Started and finished in Budapest at the end of 2022.
- Operation Flow
- As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
- Research
- The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
- Inspiration
- The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
- Image Credits
- Images: Bence Boldogh
Colors of Furmint Vodka Beverage Packaging
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