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Follow Me Packaging by Juntao Liu
Follow Me Packaging by Juntao Liu
Follow Me Packaging by Juntao Liu
Follow Me Packaging by Juntao Liu
Follow Me Packaging by Juntao Liu

Hills Culture Communication

Silver Packaging Design · 2020

Follow Me Packaging

by Juntao Liu

  • A' Design Award 2020 Silver Winner in Packaging Design
  • Awarded April 15, 2020
  • CLIENT: Hills Culture Communication
  • Estimated Number of Design Views: 22,127
  • Verification code BE42AF7E5A · Verify this award
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About Follow Me Packaging

Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.

Press Kit

Unique Properties
The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
Dimensions & Packaging
80mmx40mmx300mm
Tags
A, Buddhism B,food
Project Duration
The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018
Inspiration
This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.

Colors of Follow Me Packaging

NeutralVertical
WarmBilateral
NeutralBilateral
WarmBilateral
NeutralBilateral

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Strategic Packaging Design Services

We transform traditional brands for modern audiences through innovative packaging design. Our award-winning approach bridges cultural heritage with contemporary appeal, creating packaging that resonates with younger demographics while respecting brand essence.

G0E2 Shop

Design Interview about Follow Me Packaging

I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.

The focus is on how to make traditional buddhist food into a fashion item that appeals to young people. I hope it looks fresh and fresh, which not only conforms to the aesthetics of the current young generation, but also has certain religious aesthetics.

I am honored to win this award, and I also hope that more people can see and understand my design works through this competition.

The concept phase takes about a week, and the design execution phase takes about three weeks.

This design was commissioned by the customer, our team and the customer depth of cooperation to jointly put forward the concept.

The essence of design is to solve problems. On the basis of helping customers solve problems well, I hope to expand the breadth of problems we can solve as much as possible.

Minimalist design
Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt

The younger generation

It is the strangeness of concepts in different contexts. I put the previous design language used for fashion food into the design of religious food, which is a relatively new approach. It is just in this way that people have a sense of strangeness to daily food, thus arousing enough interest.

The originality of the design combines modern design language with traditional religious culture.

We have carried out in-depth cooperation with excellent illustrators

Complete the creative

In the early stage, our team studied the design form and terminal sales mode of similar competitive products on the market, so as to put forward the design concept of differentiation.

How to balance the relationship between modern design language and traditional religious culture.

This project is a bold attempt, so we hope to gain recognition from our peers and let more people know about our work

This is a personal practice of "less is more", which enables me to better understand and apply this concept.

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