Silver Packaging Design · 2021
Fenyangwang Liquor Packaging
by Neptune Team
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Neptune Team
- Estimated Number of Design Views: 22,327
- Verification code 735E377070 · Verify this award
About Fenyangwang Liquor Packaging
Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.
Press Kit
- Unique Properties
- The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
- Dimensions & Packaging
- 145mm*90mm*235mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Design Challenge
- Visual symbolization
- Project Duration
- Start in October 2020 and finish in December 2020
- Operation Flow
- Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
- Research
- The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
- Inspiration
- The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.