Silver Packaging Design · 2023
Favly Petfood Packaging Design
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: FAVLY Pet Solutions GmbH
- Estimated Number of Design Views: 25,307
- Verification code F2DEF74684 · Verify this award
About Favly Petfood Packaging Design
Favly Petfood puts product quality, sustainability, and short-circuit production at the heart of its corporate image. The Wolkendieb design agency helped the brand to get a bold and fun brand image and eye-catching new products for dog food. The agency supervised the development of the product range as well as the launch of the website, and realized the products' photoshoot.
Within the contemporary landscape of premium pet nutrition, this packaging design emerges as a thoughtful synthesis of visual warmth and communicative clarity, positioning itself within traditions of Scandinavian-influenced commercial design where organic forms meet typographic precision. The work demonstrates considerable sophistication in its chromatic strategy, employing a predominantly warm analogous palette—ranging from deep coral through cadmium orange to sunshine yellow—that creates immediate shelf presence while suggesting the wholesomeness and natural provenance central to premium pet food positioning. The illustrative program proves particularly accomplished: silhouetted deer traversing the package surface evoke forest environments and wild protein sources through elegant visual shorthand, while chartreuse botanical elements introduce just sufficient temperature contrast to prevent chromatic monotony. The compositional arrangement rewards examination, with the central package placement establishing confident product focus while organic background shapes create environmental context suggesting natural abundance. Technical execution appears refined throughout, from the careful calibration of package transparency that allows background warmth to suffuse the product view, to the precise typographic hierarchy establishing brand identity, product category, and variant designation with appropriate visual weight. The scattered product pieces surrounding the package base serve dual functions: demonstrating actual product appearance while creating visual rhythm that draws the eye across the composition. One might observe how the design balances accessibility with sophistication, employing familiar visual codes of naturalness and quality while maintaining sufficient distinctiveness to command attention within competitive retail contexts. The work invites consideration of how contemporary packaging design negotiates the complex requirements of brand expression, product communication, regulatory compliance, and aesthetic appeal within the constraints of physical form and production realities—achieving here a harmonious resolution that speaks equally to practical commerce and visual culture.
Press Kit
- Unique Properties
- For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
- Dimensions & Packaging
- The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
- Tags
- packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
- Production Technology
- The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
- Design Challenge
- The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs. - Project Duration
- The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website. - Operation Flow
- The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
- Research
- The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products. - Inspiration
- Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
- Image Credits
- Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur - Patents
- Design Copyright: Wolkendieb Designagentur
Colors of Favly Petfood Packaging Design
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