Bronze Packaging Design · 2021
Eyesight Nutrition Package Package
by Ruikang Xie
- A' Design Award 2021 Bronze Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Xiexie Design
- Estimated Number of Design Views: 10,072
- Verification code D409C92494 · Verify this award
About Eyesight Nutrition Package Package
Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.
Press Kit
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions & Packaging
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Production Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Design Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Project Duration
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operation Flow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Image Credits
- Image #1-5 Lin Jiahui