Gold Sustainable Products, Projects and Green Design · 2021
Eco Ocean Eyewear Collection
by Eco Eyewear
- A' Design Award 2021 Gold Winner in Sustainable Products, Projects and Green Design
- Awarded April 15, 2021
- CLIENT: Eco Eyewear
- Estimated Number of Design Views: 77,708
- Verification code DC2C561075 · Verify this award
About Eco Ocean Eyewear Collection
Eco Ocean is an eyewear collection of optical and sun frames made from recycled ocean plastic. The material comes from old ropes, nets and trawls collected from the sea by an ocean clean-up organization. The waste is cleaned, cut and processed into pellets, which are injection molded into lightweight and flexible frames. The frames have a matte, scratch-resistant finish in ocean-inspired shades, and a wave-shaped hinge refers to the origin of the material. Each frame is supplied in a case made from recycled PET fabric.
MODO Eyewear's Eco Ocean Eyewear Collection emerges from the intersection of environmental stewardship and refined optical design, representing a compelling chapter in the broader narrative of sustainable luxury accessories. This presentation appears to situate the collection within material innovation traditions that transform reclaimed ocean debris into objects of daily utility and aesthetic pleasure, suggesting how design thinking can address ecological challenges while maintaining uncompromising attention to form and finish. The compositional strategy positions three colorway variations against fishing net material, establishing immediate visual dialogue between finished product and source material, inviting contemplation of the transformative journey from marine waste to wearable design object. The chromatic selection demonstrates sophisticated restraint, with the slate blue, warm taupe, and deep charcoal tones suggesting natural palettes drawn from coastal environments while avoiding overtly literal ocean references. Technical accomplishment manifests in the seamless matte surfaces, the organic flow from frame front through temples to circular tips, and the consistent quality across all three specimens. The rounded rectangular form language references mid-century eyewear traditions while contemporary proportions and material innovation place the work firmly within current sustainable design discourse. One notes how the presentation refuses to position ecological responsibility as aesthetic compromise, instead proposing that environmental consciousness and visual refinement achieve mutual enhancement. The underlying net substrate functions as both literal material origin story and symbolic reminder of oceanic ecosystems, its handcrafted appearance contrasting with the precision-manufactured frames to suggest the collaborative relationship between natural systems and human ingenuity. What might it mean for everyday objects to carry within their material substance a narrative of environmental transformation and renewal?
Press Kit
- Unique Properties
- Eco Ocean optical and sun frames are made from recycled ocean plastic waste, such as old ropes from the maritime industry. The idea behind the collection is to help clean the oceans while showing off plastic waste as a resource that can be used over and over again.
The collection consists of bold yet easy-to-wear frames. They are lightweight and super comfortable with a smooth, matte finish in ocean-inspired shades. A wave-shaped hinge hints at the story behind the frames without being too outspoken. Each frame comes in a case made from recycled PET fabric. - Dimensions & Packaging
- Approximately 150 x 20 x 50 mm.
The recycled polypropylene makes the frames lightweight and flexible. The coating has a hard top layer, ensuring that the frames keep their good appearance and last for a long time.
The frames come in a case made from recycled PET fabric. - Tags
- Glasses, eyewear, frames, sunglasses, Ocean plastic, Ocean clean-up, Sustainable, Recycled, optical, sun
- Production Technology
- To gather fishing nets, ropes, and trawls from the ocean, we teamed up with Waste Free Oceans, an NGO that works with local fishermen who collect the used plastic. These items then get checked, cleaned, cut, dried, and prepped. After that they get extruded into the plastic granules that in turn is injection molded into our Eco Ocean frames. We add a little bit of pigment and also a process stabilizer that ensures that the frames can be recycled again.
- Design Challenge
- The main challenge was to achieve a high-quality level of the material and a well-balanced colour palette without using virgin material. For the first tests, the material was much too soft to be durable enough as eyewear. The solution was to add a little bit of calcium to the material in order to increase hardness while maintaining high flexibility in the material. We also adjusted the design to allow for slightly thicker dimensions, which turned out to have aesthetic advantages as well.
The surface coating was initially too soft, prone to scratching, and generally too sensitive when inserting glass lenses. We tried several surface coating methods since Polypropylene is generally difficult to coat. It turned out that the material requires a much longer drying time than our regular Biobased material before coating. We ended up with a very good scratch-resistant matte finish.
In terms of colouring the material, the first tests included simply painting the frames after the injection molding. This did give a hard surface, but was not satisfactory as the paint may shave off after long-term use. Also, the paint contains toxic substances and decrease recyclability of the frames. Instead, pigment was added to the master batch before injection, and after many tests we had a good looking colour range - Project Duration
- Project duration was approximately one year and was conducted in Stockholm, Sweden as well as in Wenzhou, China.
- Operation Flow
- The Eyewear collection will be sold mainly through optical stores all over the world. The collection will also retail in some selected clothing stores as well as online through our website, eco-eyewear.com.
The packaging for the frames is also made to tell the story of the frame origin of recycled ocean plastics. - Research
- Research was initially conducted on possible reliable suppliers of the material, and we ultimately decided to use the material sourced by Waste Free Oceans, who conduct regular ocean clean-up missions.
Research was conducted on possible ways to manufacture the material in order to achieve the best possible material properties suited for eyewear frames. The ideal manufacturing process was to receive the material in pellet-form and injection mold it for good precision of shape. This also suited our existing know-how in eyewear manufacturing.
Our previous eyewear collections provided sufficient knowledge and good channels to find out whether consumers would be interested in this type of product. - Inspiration
- We wanted to turn the trend of littering the oceans by showing that plastic waste is a valuable resource to be re-used over and over. What better way to do that than to turn it into an everyday object used by many people? We believe that big change comes in the form of many small ones, and therefore our goal was to make the collection attractive to as many as possible, both through well-balanced aesthetics and comfort as well as a low price point.
Colors of Eco Ocean Eyewear Collection
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Sustainable Designer Eyewear Collections
We craft premium eyewear from recycled ocean plastic and biobased materials. Our frames combine award-winning design with environmental responsibility. Lightweight, comfortable, and stylish, each purchase plants a tree. Over 2.4 million trees planted. Available in optical stores worldwide.
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