Silver Packaging Design · 2022
Dragon Boat Festival Packaging Gift Box
by ShenZhen XiShang Boutique Packing Co., Ltd
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: ShenZhen XiShang Boutique Packing Co., Ltd
- Estimated Number of Design Views: 26,742
- Verification code B9E599C48F · Verify this award
About Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.
Press Kit
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Colors of Dragon Boat Festival Packaging Gift Box
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