Iron Home Appliances Design · 2025
Crispy Toast Maker
- A' Design Award 2025 Iron Winner in Home Appliances Design
- Awarded April 15, 2025
- CLIENT: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
- Estimated Number of Design Views: 14,201
- Verification code A4B6899D7B · Verify this award
About Crispy Toast Maker
Crispy is a multifunctional toast maker designed for home kitchens. The appliance can grill, toast and press food. Press formed aluminium plates with a non stick coating support even heat transfer and simple cleaning. Adjustable temperature control allows different foods to be prepared. Heat resistant handles and anti slip feet improve safety during use, and an ergonomic grip handle gives a comfortable hold. The compact body measures 396 mm in width, 293 mm in depth and 143 mm in height, with a power output of 1800 watts.
Fatih Saruhan's Crispy Toast Maker represents a thoughtful contribution to contemporary domestic appliance design, situating itself within the broader trajectory of kitchen technology that seeks to reconcile functional demands with refined aesthetic sensibility and spatial efficiency appropriate for modern living environments. The work demonstrates sophisticated attention to compositional balance, achieving visual harmony through the strategic deployment of a warm terracotta palette against neutral black structural elements, creating chromatic contrast that both delineates functional zones and establishes material hierarchy while suggesting connections to ceramic craft traditions and Mediterranean culinary heritage. The dual cooking surface configuration reveals intelligent functional design, with textured grill ridges providing one mode of food preparation while the adjacent smooth griddle offers complementary capability, this pairing suggesting versatility within compact form and reflecting contemporary preferences for multi-functional kitchen tools that conserve counter space without sacrificing culinary range. The cantilever hinge mechanism allowing the upper cooking surface to elevate and rotate demonstrates engineering sophistication, enabling access to interior cooking chambers while maintaining structural integrity and visual elegance in the closed position, the extended handle providing both functional leverage and sculptural presence that activates the composition with dynamic diagonal energy. Material selection appears deliberate and considered, with the apparent ceramic or enamel-coated cooking surfaces suggesting non-stick properties, even heat distribution, and ease of maintenance, while the matte black polymer framework provides thermal insulation, structural support, and ergonomic interface points including the prominent side handle and minimal control panel. The color choice proves particularly noteworthy, as the rich terracotta hue distinguishes the appliance from ubiquitous stainless steel and black kitchen equipment, introducing warmth and personality into domestic environments while potentially referencing traditional clay cooking vessels and artisanal food preparation heritage, creating visual and conceptual bridges between contemporary technology and culinary tradition. The elevated stance on four substantial feet demonstrates practical considerations regarding heat dissipation and surface protection while also contributing to the overall visual presence, lifting the form and creating negative space that enhances the sculptural reading of the object. The minimalist control interface with iconographic button indicators reflects contemporary user experience design principles favoring intuitive operation and visual clarity over complex displays, suggesting accessible functionality appropriate for diverse user populations. The proportional relationships reveal careful consideration of ergonomics and spatial efficiency, with the overall footprint suggesting countertop suitability while the cooking surface dimensions indicate capacity for typical breakfast and light meal preparations, positioning the appliance within the expanding category of specialized yet versatile kitchen tools. One might consider how this design participates in ongoing conversations regarding domestic technology aesthetics, the role of color in appliance design traditionally dominated by neutral palettes, the integration of traditional cooking methods into contemporary convenience formats, and the ways industrial design can honor culinary heritage while embracing modern materials and manufacturing capabilities, inviting reflection on how everyday objects shape domestic rituals and contribute to the sensory and emotional dimensions of home environments.
Press Kit
- Unique Properties
- This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.
- Dimensions & Packaging
- Crispy has dimensions of Width: 396 mm x Depth: 293 mm x Height: 143 mm, making it compact yet highly functional for various kitchen environments. It features press formed aluminum heating plates with a non stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 1800W power output, it includes adjustable temperature control, heat resistant handles and anti-slip feet for enhanced safety and performance.
- Tags
- Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances
- Production Technology
- It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.
- Design Challenge
- The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.
- Project Duration
- The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.
- Operation Flow
- Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.
- Research
- This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends.
A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives.
The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality. Many existing products were either too bulky, inefficient, or difficult to maintain. These insights led to a compact, energy efficient design with non stick grill plates, ergonomic handles, and intuitive controls.
This research had a direct impact on product usability, market positioning, and manufacturing feasibility. By optimizing material selection and production methods, costs were reduced while maintaining quality. Socially, it enhances the daily cooking experience, while supporting local production in Turkey fosters economic growth. The project successfully blends user needs, technological advancements, and sustainable design principles to deliver a practical and innovative kitchen appliance. - Inspiration
- Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.
- Image Credits
- Creator (Industrial Designer): Latif Mahmudoğlu
Colors of Crispy Toast Maker
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