Gold Website and Web Design · 2020
Coreintive Website
- A' Design Award 2020 Gold Winner in Website and Web Design
- Awarded April 15, 2020
- CLIENT: Coreintive
- Estimated Number of Design Views: 93,253
- Verification code C1F68F9961 · Verify this award
About Coreintive Website
Coreintive is a responsive website designed for a branding agency. The website opens with the portfolio page, so visitors can review past projects and judge whether the agency suits their needs. Contact details such as phone number, mailing address and street address are also provided. The design follows the corporate identity concept of core in creative. The final letter of the wordmark is mirrored to form a bracket with the first letter, expressing the idea of containing. Circle patterns represent the core values of client companies. Parallax scrolling adds dynamic visual information.
Coreintive Website by Coreintive exemplifies the refined possibilities of contemporary portfolio web design, positioning itself within the broader tradition of minimalist digital communication that traces lineage through Swiss graphic design principles into present-day interface conventions. The work demonstrates remarkable facility in addressing one of digital design's persistent challenges: maintaining brand coherence and visual impact across dramatically different screen dimensions and interaction paradigms. Through its elegant presentation of dual device states, the design reveals a systematic approach to visual organization wherein content hierarchies remain intelligible whether viewed on expansive desktop displays or intimate mobile screens. The portfolio content itself—featuring brand identity systems applied across diverse touchpoints from printed stationery to apparel to packaging—suggests an understanding of comprehensive visual identity thinking that extends beyond mere aesthetic surface into functional communication strategy. Compositionally, the interface employs generous negative space and measured content density, allowing individual portfolio items sufficient visual breathing room to be appreciated while maintaining efficient information architecture. The chromatic discipline, restricting the palette primarily to achromatic values with strategic color accents, demonstrates confidence in form and typography rather than relying upon chromatic stimulation alone. This restraint paradoxically amplifies the impact of the occasional blue and pink elements, which read as considered punctuation rather than decorative addition. The logomark visible throughout—a distinctive intersection of circle and bracket forms—provides consistent brand anchoring while suggesting conceptual themes of focus, framing, and creative perspective. Technical execution evidences careful attention to spacing, alignment, and proportional relationships that distinguish accomplished interface design from mere competence. The presentation format itself, showing actual device contexts rather than flat screenshots, demonstrates awareness of how digital work exists within physical environments and user experiences. One might consider how this systematic yet graceful approach to portfolio presentation reflects broader questions about how creative professionals communicate capability and sensibility through their own digital presence.
Press Kit
- Unique Properties
- 1. The goal of the design we create is to contain the value of a company beyond just creation. 2. We cleverly articulated 'containing the core in creation' using the first and last letters C and E. 3. We built CI through the symbol and deliver our value to everyone with the expansion of it.
- Dimensions & Packaging
- Technical features : Responsive Website, Unified design concept in conjunction with corporate identity, Flexible design tailored to reactive functions, Dynamic visual information using Parallax Scrolling technic.
- Tags
- coreintive, website, ui, design, ui design
- Production Technology
- Responsive Web
Unified design concept in conjunction with corporate identity
Flexible design tailored to reactive functions
Dynamic visual information using Farallax - Design Challenge
- We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- The branding agency's website is the first to show the portfolio page. Visitors to the site to find a company for branding can check out its portfolio and see if it is right for their purpose. The site provides detailed information such as phone numbers, mailings, and addresses to contact the company.
- Research
- Coreintive's corporate identity is 'Core in Creative.' Beyond merely a design agency that seeks aesthetic, it is to discover the core values of client companies orient and to put them into design. To move it to web site design we designed a web site layout and design, using design motifs we have. In order to visualize the concept idea of 'containing' E was mirrored to form a bracket together with C of 'CoreintivE' and circle patterns which signify clients' cores and a root and background of design were applied on some places of website.
- Inspiration
- We got inspired by the concept of 'putting.' In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.