Silver Pet Care, Toys, Supplies and Products for Animals Design · 2025
Coral Scratcher Pet Toy
by Hangzhou Owls Technology Co., Ltd.
- A' Design Award 2025 Silver Winner in Pet Care, Toys, Supplies and Products for Animals Design
- Awarded April 15, 2025
- CLIENT: Hangzhou owls Technology Co., Ltd.
- Estimated Number of Design Views: 63,271
- Verification code 7C2EC351A4 · Verify this award
About Coral Scratcher Pet Toy
Coral Scratcher is a cat scratching post inspired by coral branches and ocean waves. The branching form provides footholds, so cats can climb to the top and rest there, including cats that are less agile. The top also serves as a side table for items such as books, magazines and remote controls. The main body is made from environmentally friendly paper wicker, which resists scratching and sheds little. The base and top are made from cold rolled steel with a plastic finish. A modular structure joined by a single threaded rod allows the height to be adjusted.
Coral Scratcher Pet Toy by Hangzhou owls Technology Co., Ltd. emerges from the contemporary tradition of elevating utilitarian pet products to the status of sculptural domestic objects, participating in a broader design movement that refuses to segregate functional animal accessories from considered interior aesthetics, the form language draws unmistakable inspiration from marine ecosystems, its stacked bulbous segments evoking the organic architecture of coral formations, sea sponges, or the rhythmic growth patterns observed in certain cephalopod and cnidarian species, this biomimetic approach transforms what might conventionally appear as mere scratching apparatus into a contemplative vertical sculpture that commands visual attention while serving its practical purpose, the technical execution demonstrates masterful understanding of material properties, with tightly wound natural rope creating both the satisfying textural resistance cats instinctively seek and a visually unified surface treatment that celebrates the inherent warmth of plant-derived fibers, the chromatic decision to divide the structure into alternating cream and black sections introduces sophisticated visual rhythm while potentially offering cats varied tactile experiences across different rope treatments, compositionally the design achieves remarkable balance between sculptural presence and spatial efficiency, its vertical orientation maximizing scratching surface while minimizing floor footprint, the circular base provides stable grounding while maintaining the organic vocabulary through its softened geometry, as evidenced in the captured moment of feline engagement, the design successfully invites natural scratching behavior, the cat's extended reach and focused attention suggesting intuitive usability, viewers might contemplate how this object negotiates the boundaries between art and utility, between human aesthetic preferences and animal behavioral needs, and how thoughtful design can create harmony between domestic companions and their shared environments
Press Kit
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Dimensions & Packaging
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Tags
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- Production Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - Design Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Project Duration
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Operation Flow
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Patents
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
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