Bronze Packaging Design · 2026
Chic Della Cream Gift Package
by Jiayi Lu
- A' Design Award 2026 Bronze Winner in Packaging Design
- Awarded April 15, 2026
- CLIENT: Chic Della
- Estimated Number of Design Views: 5,685
- Verification code 2628F1C4E6 · Verify this award
About Chic Della Cream Gift Package
Chic Della is a gift package for face cream, created together with Suzhou Taohuawu woodblock printing. The peony motifs of the Ming Dynasty woodblock print Flowers Bloom in Wealth and Prosperity are deconstructed and rearranged in a modern geometric style, while the sharp lines and textures of the original print are kept. The gift box is made of art paper with gold foil stamping and measures 250 by 90 by 250 millimetres. The set is named The Secret of Flower Beauty and reflects the Eastern idea of nourishing the skin with flowers.
Suzhou SoFeng Design Co.,Ltd.'s Chic Della Cream Gift Package emerges from the rich tradition of ornamental packaging that honors cultural heritage while embracing contemporary chromatic boldness and graphic sophistication, positioning itself within the lineage of luxury cosmetic and gift packaging that treats the container as an essential component of the product experience rather than merely functional necessity. The packaging system demonstrates exceptional compositional intelligence through its coordinated ensemble approach, presenting four distinct yet harmoniously related package formats that function both as individual designs and as a cohesive visual family, suggesting a tiered product line or gift set configuration that offers consumers choice while maintaining strong brand identity coherence. The formal achievement here resides particularly in the masterful chromatic orchestration, where saturated magenta grounds provide electric intensity that commands attention in competitive retail environments while warm coral, orange, and salmon floral passages create visual warmth and accessibility, softening the potential aggression of such chromatic saturation through naturalistic botanical motifs that carry associations of beauty, growth, and natural abundance. The cool teal, turquoise, and emerald foliage passages demonstrate sophisticated understanding of complementary color relationships, creating optical vibration and visual energy at chromatic boundaries while providing necessary relief from warm dominance and establishing depth through temperature contrast. Technical execution appears highly refined across multiple dimensions, from the precision die-cutting that produces crisp package forms to the registration accuracy evident in multi-layer printing, from the color fidelity that maintains consistency across varied package scales to the finish variation that creates tactile hierarchy and surface interest. The ornamental vocabulary draws upon traditional decorative arts, seemingly referencing historical pattern traditions that might evoke textile design, ceramic decoration, or architectural ornament, synthesizing these cultural references with contemporary graphic clarity and scale manipulation that enlarges motifs to bold, confident proportions. The central package's prominent white label cartouche functions compositionally as both visual anchor and typographic carrier, its geometric step-fret border suggesting architectural heritage or classical ornament while its clean white ground provides essential breathing space within the chromatic intensity surrounding it, demonstrating sophisticated understanding of figure-ground relationships and the necessity of visual rest within complex compositions. The inclusion of a traditional figure rendered in warm, luminous tones on the leftmost package suggests cultural specificity and heritage storytelling, inviting interpretation as a brand narrative device that connects contemporary product to historical continuity, craft tradition, or cultural celebration. The floral motifs themselves, whether interpreted as peonies, roses, or hybrid imaginative blooms, carry symbolic weight across multiple cultural traditions as emblems of beauty, prosperity, love, and celebration, making them particularly appropriate for gift packaging intended to mark special occasions or express appreciation. The graduated sizing and horizontal arrangement create visual rhythm and implied narrative sequence, inviting comparison to musical composition or choreographic progression, where variations on a theme unfold across time and space. This packaging system invites contemplation of how contemporary design negotiates the relationship between tradition and innovation, between cultural specificity and global luxury language, and between the functional requirements of product protection and the experiential dimensions of gift presentation that transform ordinary transaction into meaningful ritual.
Press Kit
- Unique Properties
- CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
- Dimensions & Packaging
- Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
- Tags
- Branding, Packaging, Gift
- Production Technology
- The gift box is made using art paper and a gold foil stamping process.
- Design Challenge
- The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
- Research
- Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
- Inspiration
- The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
- Patents
- Copyrights belong to CHIC DELLA, 2025.