Gold Packaging Design · 2021
Cera Una Volta Wine Label
- A' Design Award 2021 Gold Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Cantine Chessa
- Estimated Number of Design Views: 33,390
- Verification code 14BDBB5AAB · Verify this award
About Cera Una Volta Wine Label
Cera Una Volta is a wine label and gift box design created for a small winery. The label carries an illustration in a fairy tale style that tells the story of the wine and of the people who produce it. A young girl and a swallow are shown flying to follow a dream. The label is printed on coated paper with a texture that recalls fabric, finished with a soft and silky treatment, soft touch colors and embossing. A transparent burgundy bottle reveals the golden color of the wine. The matching box holds three bottles and is covered with the same paper.
The Cera Una Volta Wine Label by Giovanni Murgia emerges from a rich tradition of narrative packaging design that transforms the wine bottle into a vessel of storytelling as much as viniculture. The phrase itself, translating to the familiar fairy-tale opening invocation, immediately establishes a framework of enchantment and timeless narrative that the visual elements elaborate with considerable sophistication. The illustration demonstrates accomplished watercolor technique adapted to commercial reproduction, where the artist has achieved a luminous transparency in the sky field that suggests infinite atmospheric depth while maintaining the material presence necessary for shelf impact. The floating figure represents a masterful study in captured movement, her horizontal extension through pictorial space creating dynamic tension against the vertical bottle format, while her billowing dress and streaming hair provide organic counterpoints to the geometric regularity of the container. The choice of a swallow as companion motif carries deep resonance within Mediterranean visual culture, traditionally associated with homecoming, fidelity, and the arrival of favorable seasons. The chromatic strategy reveals careful consideration of both aesthetic harmony and functional legibility, with the cool blue ground providing maximum contrast for warm accent elements while the pale gold wine visible through clear glass above creates natural chromatic continuity with the yellow balloon motif. The typography warrants particular attention for its seamless integration of hand-crafted calligraphic personality with contemporary readability standards, the flowing letterforms echoing the organic movement within the illustration itself. The capsule design extends the visual system with playful consistency, transforming even this functional element into an opportunity for brand expression. One might consider how this design invites the consumer not merely to purchase a beverage but to participate in the commencement of a story, each bottle promising the beginning of something wonderful yet to unfold.
Press Kit
- Unique Properties
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Dimensions & Packaging
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Tags
- wine, packaging, illustration, label design
- Production Technology
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Design Challenge
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Project Duration
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Operation Flow
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Research
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Inspiration
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Image Credits
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
Colors of Cera Una Volta Wine Label
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