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Shenzhen Setinya Packaging Co., Ltd.'s Cacao Odyssey Packaging Box presents four cubic containers arranged in a shallow perspectival space, each executing a sophisticated chromatic and surface treatme
Cacao Odyssey Packaging Box presents a quartet of rectangular containers arranged in rhythmic progression across a neutral ground, each box approximately equal in height yet varying subtly in width to
Cacao Odyssey Packaging Box presents a sophisticated study in chromatic juxtaposition and geometric precision, wherein a deep violet-blue rectangular container occupies the left third of the compositi
Shenzhen Setinya Packaging Co., Ltd.'s Cacao Odyssey Packaging Box presents a sophisticated study in complementary chromatic opposition and hierarchical spatial arrangement, wherein the composition di
Shenzhen Setinya Packaging Co., Ltd.'s Cacao Odyssey Packaging Box presents a rectangular sleeve-style structure photographed at a dynamic diagonal angle against a pale neutral ground, the composition

Shenzhen Setinya Packaging Co., Ltd.

Iron Packaging Design · 2025

Cacao Odyssey Packaging Box

by Shenzhen Setinya Packaging Co., Ltd.

  • A' Design Award 2025 Iron Winner in Packaging Design
  • Awarded April 15, 2025
  • CLIENT: Shenzhen Setinya Packaging Co., Ltd.
  • Estimated Number of Design Views: 12,109
  • Verification code 4541CB588B · Verify this award
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About Cacao Odyssey Packaging Box

Cacao Odyssey is a packaging box series for dark chocolate bars. Four boxes present four themes: Origin, Spread, Globalization and Sustainability. Each theme is matched to a flavor: classic, sea salt, berry and mint. Cultural motifs from different regions and eras, such as Aztec hieroglyphs and European mosaics, illustrate the story of cacao. The vertical box measures 100 by 100 by 148 millimeters and holds the bars upright for easy access and clear display. Recycled paper with non-toxic inks and coatings is used.

Cacao Odyssey Packaging Box by Shenzhen Setinya Packaging Co., Ltd. emerges from the contemporary packaging design landscape where structural form and surface decoration achieve sophisticated unity, transforming utilitarian container into aesthetic experience that honors chocolate's cultural significance as gift, indulgence, and carrier of natural abundance. The design demonstrates accomplished engagement with botanical illustration traditions that stretch from early modern herbals and natural history documentation through nineteenth-century chromolithographic plate books to contemporary pattern design, each of the four colorway variations functioning as miniature cabinet of curiosity celebrating the visual richness of cacao's tropical origins while the coordinated system suggests thoughtful collection-building and variant choice architecture. The compositional achievement lies in the successful integration of dense illustrative content within the geometric constraints of the cubic form, each face treated as continuous surface where imagery wraps seamlessly across edges and corners, eliminating dead zones and creating immersive decorative environment that rewards examination from multiple viewing angles. The chromatic strategy demonstrates sophisticated understanding of color psychology in retail contexts: the warm coral-red specimen projects energy, tradition, and approachability while its intricate botanical patterning suggests heritage craft and artisanal care; the periwinkle blue version offers cooler temperament with its naturalistic rendering creating windows into cacao cultivation landscape and suggesting transparency, authenticity, and origin story; the celadon green presentation bursts with vitality through saturated tropical imagery that celebrates abundance, natural vitality, and exotic appeal; the deep violet specimen anchors the collection with sophisticated boldness, its stylized floral pattern in hot contemporary palette suggesting confident design personality and special occasion elevation. The technical execution across all variations maintains consistent material presence and finish quality, the matte surface preventing glare while allowing maximum color saturation, the substantial substrate suggesting product value and gift-worthiness, the precise die-cutting and assembly evidencing manufacturing care. The integrated branding elements including top-surface logo application demonstrate restraint, allowing decorative program to dominate while maintaining essential identification and system coherence. This packaging approaches the container not merely as protective enclosure but as first touchpoint in chocolate consumption ritual, the visual abundance and chromatic celebration priming expectations for sensory pleasure within, the botanical imagery connecting finished product back to agricultural origins and emphasizing natural credentials, the gift-appropriate presentation elevating everyday indulgence into occasion-marking gesture. The work invites consideration of how packaging design operates at the intersection of graphic design, industrial design, and brand strategy, how two-dimensional pattern and three-dimensional form mutually reinforce, how material choice and finish quality communicate value proposition, and how coordinated variation systems allow consumer choice expression while maintaining brand coherence, ultimately asking viewers to contemplate the container's role as designed object worthy of retention and display beyond its initial utilitarian function.

Press Kit

Unique Properties
The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging
product dimensions, 100 mm x 100 mm x 148mm
Tags
Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology
Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge
A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Project Duration
This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow
The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Research
The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration
Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.

Colors of Cacao Odyssey Packaging Box

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