Bronze Print and Published Media Design · 2021
Better than Perfect Magazine
- A' Design Award 2021 Bronze Winner in Print and Published Media Design
- Awarded April 15, 2021
- CLIENT: Gerhard Kirchschlaeger
- Estimated Number of Design Views: 16,484
- Verification code AAFCC84CB1 · Verify this award
About Better than Perfect Magazine
Better than Perfect is a food magazine that brings an internet food blog into printed form. The recipes are creative yet simple, and each recipe is presented on a double-page spread with large photographs and lively typography. The layout uses generous empty space and breaks common viewing habits to create visual tension. The magazine measures 22 by 31 centimetres and has 32 pages. Recycled birch paper, digital printing and thread stitching are used. An ingredients index closes the magazine and can also serve as a shopping list.
Press Kit
- Unique Properties
- The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. - Dimensions & Packaging
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Tags
- Magazine, Photography, Typography
- Production Technology
- recycled paper made of birch, hp indigo digital printing
- Design Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Project Duration
- The project started in july 2020 and finished in december 2020.
- Operation Flow
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Image Credits
- Photographer Karin Stöttinger
- Patents
- no IP / PATENTS / COPYRIGHTS