Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan

Bronze Packaging Design · 2020

Be Er Xiang Twelve Constellations Sunflower Seed Packaging

by Sun Linlin and Zhou Jingkuan

A' Design Award 2020 Bronze Winner in Packaging Design
Awarded April 15, 2020
CLIENT: Be Er Xiang
Estimated Number of Design Views: 12,103
Verification code 3D5930AB5B · Verify this award

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About Be Er Xiang Twelve Constellations Sunflower Seed Packaging

Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.

Press Kit

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Image Credits: Sun Linlin and Zhou Jingkuan, 2019