Baidu Life Mobile App

Press Kit

Unique Properties

Baidu Life is a career experience platform that integrates various forms of intelligent technology, career simulation and offline tutorials, and its significance is to help users break the barriers of career information in a more convenient and intelligent way by providing immersive career simulation experience, and easily obtain real feelings and information related to different occupations.

Tags

Immersive career experience, career simulation, career planning

Production Technology

Relying on intelligent technology career database and Baidu Big Data platform, Varied Life helps users understand related career characteristics through highly immersive online career simulation experience and interactive game plan, so that users can understand and decide the future or next career development direction in a relaxed and happy way.

Design Challenge

Different from the traditional single way, Baidu Life provides users with a comprehensive form of online career experience in a more intelligent way. Its advantages lie in that the experience process is more fun, the feeling is more real, the information source is more reliable, and the personalized needs are met, so as to help and guide users to explore more career possibilities.

Project Duration

Development and Beijing in July 2020, online in Beijing in September 2020.

Operation Flow

The platform provides structured occupational knowledge information, and users who can master new vocational skills through online simulation practice while experiencing occupational characteristics can interact with the created virtual series such as games, chat, dress matching, etc., to obtain more personalized online vocational experience With the help of Baidu's AI intelligent platform, virtual partners learn and analyze users' preferences based on their search habits, thus making them the most understanding friends.

Research

Baidu Life provides a brand new way of career experience, giving users real career experience, reducing the time cost and human cost of information screening for users, and helping users to expand their future development direction. With Baidu's continuous investment, Baidu Life can contribute value in more fields such as medical, education and public services.

Inspiration

At present, it is recognized that there are 20,000-30,000 occupations in the world. In the face of such a large number of occupations and complex occupational information, it is difficult to truly understand the connotation of different occupations by relying on personal experience and experience. We need more professionals with professional knowledge in the industry to help users deepen their cognition of various occupations

Colors of Baidu Life Mobile App