Silver Packaging Design · 2022
Aqua Minerale Redesign Beverage Packaging
by PepsiCo Design and Innovation
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- Estimated Number of Design Views: 34,952
- Verification code FCA71ACAAE · Verify this award
About Aqua Minerale Redesign Beverage Packaging
Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.
Press Kit
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
Colors of Aqua Minerale Redesign Beverage Packaging
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Award-Winning Beverage Innovation
We transform how the world experiences beverages through breakthrough packaging design and product innovation. Our portfolio spans refreshing waters, energizing drinks, and beloved brands that bring joy to billions. Discover our latest innovations recognized for excellence in design.
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