Gold Packaging Design · 2021
Apollee Olive Oil Packaging
- A' Design Award 2021 Gold Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Manoli Canoli
- Estimated Number of Design Views: 44,059
- Verification code 581FD6AC20 · Verify this award
About Apollee Olive Oil Packaging
Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!
Apollee Olive Oil Packaging by Antonia Skaraki exemplifies a contemporary approach to luxury culinary branding that draws upon deep wells of Mediterranean material culture and artisanal tradition. The design system establishes immediate visual differentiation through its distinctive marbled bottle, whose swirling patterns in green and gold suggest both the precious geological formations of semi-precious stones and the organic complexity of ancient olive wood grain. This dual reference speaks eloquently to the product's origins in venerable groves while elevating its positioning toward collectible luxury. The secondary packaging reinforces this narrative through photographic reproduction of weathered bark texture, creating tactile anticipation before the bottle is revealed. Technical accomplishment appears throughout the execution, from the precision of gold-toned closures to the careful calibration of label hierarchy that balances brand prominence with informational clarity. The color system demonstrates sophisticated restraint, limiting the palette to variations of green, gold, and natural wood tones that harmonize while maintaining distinct functional zones. Compositionally, the pairing of rigid rectangular box against organically contoured bottle creates visual tension resolved through shared chromatic vocabulary and surface patterning motifs. The design participates in broader movements toward premiumization in food packaging while distinguishing itself through commitment to narrative coherence and material authenticity. Cultural references extend beyond mere decoration to suggest continuity with ancient traditions of oil production and storage, honoring craft heritage through contemporary formal language. Viewers might contemplate how packaging design transforms everyday commodities into objects of contemplation and desire, mediating between agricultural origins and refined culinary experience.
Press Kit
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Image Credits
- A.S. Advertising, 2019
Colors of Apollee Olive Oil Packaging
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