Gold Computers and Peripheral Devices Design · 2023
AMP Extreme Airo Graphics Card
by Surf Wong
- A' Design Award 2023 Gold Winner in Computers and Peripheral Devices Design
- Awarded April 15, 2023
- CLIENT: Zotac Gaming
- Estimated Number of Design Views: 611,700
- Verification code 0EC81B7650 · Verify this award
About AMP Extreme Airo Graphics Card
Inspired by aerodynamic concepts, the Zotac Gaming GeForce RTX 40 Series AMP Extreme AIRO utilizes an AIR-Optimized design to bring out the best in the world’s most advanced gaming GPU, powered by the Nvidia Ada Lovelace architecture. The Air-Optimized design brings upward efficiencies in airflow, noise levels, and durability for maximum gaming graphics performance. The iridescent and translucent finish of the RGB presence are inspired by the captivating visual and colors of the Aurora Borealis lights.
This award-winning graphics card by Zotac Technology exemplifies the contemporary convergence of high-performance computing hardware and considered industrial design philosophy, where thermal engineering requirements become occasions for aesthetic expression rather than mere technical necessity. The design team appears to have approached the considerable challenge of housing powerful processing components within an efficiently cooled enclosure by developing a visual language that celebrates rather than conceals the functional imperatives. The distinctive horizontal wave pattern articulating the exterior shroud suggests both aerodynamic efficiency and fluid thermal dynamics, transforming what might otherwise present as utilitarian ribbing into a rhythmic sculptural element. The chromatic strategy demonstrates sophisticated restraint, anchoring the composition in neutral grays that communicate precision and professionalism while introducing carefully calibrated accent elements that signal technological advancement. The iridescent edge trim, shifting through teal and chartreuse depending on viewing angle, employs contemporary finish technologies to create visual interest without overwhelming the fundamental form. The triple-fan array on the display face transforms cooling necessity into geometric composition, the circular apertures creating repetitive rhythm while the unexpected champagne gold hub accents introduce warmth that humanizes the otherwise cool technological object. Material transitions throughout reveal attention to tactile experience and visual hierarchy, guiding the eye through zones of varying texture and reflectivity. The cyan illuminated logo element suggests the integration of customizable lighting features that extend aesthetic personalization possibilities. One might observe how the overall silhouette balances substantial presence communicating power with refined proportions suggesting engineering elegance. The work invites contemplation of how functional objects increasingly serve as expressions of personal identity and aesthetic values within contemporary technological culture.
Press Kit
- Unique Properties
- Inspired by aerodynamic concepts, the ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO utilizes an AIR-Optimized design to bring out the best in the world’s most advanced gaming GPU, powered by the NVIDIA Ada Lovelace architecture.
The AIR-Optimized design brings upward efficiencies in airflow, noise levels, and durability for maximum gaming graphics performance. - Dimensions & Packaging
- The ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO is our flagship product. Powered by the NVIDIA Ada Lovelace architecture, these graphics cards are designed to provide up to 2x power efficiency, AI accelerated features, and real time ray tracing with unparalleledperformance. This design provides users with the flexibility to mount their PC build in either a vertical or horizontal orientation, allowing for a stunning visual presentation.
GPU: GeForce RTX 40 Series
Display Outputs:3 x DisplayPort 1.4a
1 x HDMI Connector
Slot Size: 3.5 slots
Card Length：355.5mm x 149.6mm x 72.1mm - Tags
- Aerodynamic, Futuristic, Different, Streamline, Sports car, Airflow
- Production Technology
- LED Panel: Iridescent-decorated plastic frame, fabricated using in-mold decoration technology with integrated ARGB LED lighting.
Cover: Injection molded using transparent plastic, with metallic gun-metal and silver spray paint coating. Laser etching applied to specific areas to enable light transmission.
Heat pipes: 9-piece composite layered heat pipes, precision-machined.
Vapor chamber: Nickel-plated copper plate construction.
Fans: Dual ball bearing fans.
Backplate: Solid die-cast metal.
Spectra: 5 distinct zones for lighting effects. - Design Challenge
- The utilization of a completely new molding technique entireurrencethe biggest challenge of the project.
As space in computer ases are often very limited, every inch should be used efficiently. With In-mold decorating technology, the plastic and printing can be finished inside the mold in one shot, thus making the outcome thinner and more precise. However, to get a good result many trials and errors had to be done. After several months and testing dozens of samples, our hard work was rewarded as we successfull achieved the desired outcome. - Project Duration
- Design planning of the project started in September 2021 in Hong Kong. Manufacturing begun in June 2022 in China.
- Operation Flow
- The product is designed with minimal need for user interaction. Its efficient heat pipes, fans, exhaust, and aerodynamic shape offer maximum airflow expulsion and heat transfer, guaranteeing that thermal overhead stays low under heavy loads.
Users can fine-tune the lighting pattern of the product via a special software to perfectly match their PC builds. - Research
- Primary research: conduct surveys, use the product directly to collect data such as frame rate, noise level, etc.
Secondary research: Employing secondary sources such as reviews, research reports and comments from the internet, famous websites and forums, and comparing our design to the competitors' products.
Objectives: To improve the product's functions, by introducing new features and specifications.
Methodology: Extensive data and information gathering, in order to identify gaps in current products and improve upon existing designs. - Inspiration
- The design of the ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO is inspired by aerodynamic concepts with a balanced design of function and form. It incorporates an AIR-Optimized design for maximum airflow efficiency with ventilation paths on all sides, so airflow can maneuver and be expelled in all directions, reducing trapped heat to ensure maximum performance.
The iridescent and translucent finish of the RGB presence are inspired by the captivating visual and colors of the Aurora Borealis lights.
Colors of AMP Extreme Airo Graphics Card
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