Bronze Packaging Design · 2024
Addpakk Board Game
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Mono Design Studio
- Estimated Number of Design Views: 13,639
- Verification code 208ECC1D3A · Verify this award
About Addpakk Board Game
Addpakk is a board game created for bachelor and bachelorette parties. The packaging itself functions as a toy. The set is built from basic geometric shapes that can be combined into figures in many ways. Guests at such parties often do not know each other, so the game uses a simple and cheerful concept that helps people meet. Each figure represents a different character and a different personality. Identifying with the figures is the playful part of the game. The box is made of medium-thick white paper with matte foil, and a double wall gives the box strength.
Press Kit
- Unique Properties
- This board game is made for bachelor and bachelor parties. The packaging itself functions as a toy. It is built from basic geometric shapes and can be combined into figures as desired. During such events the participants usually do not know each other, that is why the team developed an easily interpretable, cheerful concept which brings people close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
- Tags
- boardgames, partygames, bachelorparty, bacheloretteparty, bridetobe, bride, bridalshower, fiancee, spouse, props
- Production Technology
- We use medium-thick white paper with matte foil, the double wall of the box ensures its hold. We found its freshness in simple shapes on a white background. We used the card’s two to one ratio as a basis and this is reflected on all surfaces. One figure can be placed from four cards, so one figure can also be placed from four boxes.
- Research
- We started with a workshop, after we made qualitative in-depth Interviews in addition to market analysis and data collection on competitors. As a result we had to give the brand a crisp, fresh and loud, essence, thus we designedthe visual with high contrast on white surfaces with vivid shapes, all props and games together in one box.
- Inspiration
- We were inspired by building block games. We combined it with the movement of cards. The logo works on surfaces like cards do inside a box, it shakes and fills an entire area. The redundant letter in the logotype reflects on the company, who add this pakk together as a gift. In the uniquely designed font family, the accents and punctuation have been exaggerated and they form a kind of caricature of themselves. We have made the letters dance so they can express the game dynamically.
- Image Credits
- Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota - Patents
- Copyrights belong to Hanna Szigeti, 2023.