Silver Print and Published Media Design · 2022
87MM Brand Story Book Design
by Sunghoon Kim
- A' Design Award 2022 Silver Winner in Print and Published Media Design
- Awarded April 15, 2022
- CLIENT: 87mm
- Estimated Number of Design Views: 574,878
- Verification code 631222CBE7 · Verify this award
About 87MM Brand Story Book Design
87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.
Sunghoon Kim's 87MM Brand Story Book Design represents a compelling achievement in contemporary brand publishing where editorial design serves as philosophical manifesto and material artifact simultaneously, the work emerges from traditions of designer monographs and brand books while asserting distinctly fresh visual vocabulary through its commanding use of verdant mint green that signals creative confidence and departure from conventional corporate neutrals, technically the design demonstrates sophisticated understanding of typographic hierarchy where embossed and printed letterforms create rhythmic interplay between visibility and subtlety inviting closer inspection while bold declarations command immediate attention, the phrases scattered across covers function as brand aphorisms establishing creative philosophy through declarative statements that accumulate meaning through repetition and variation across multiple volumes, compositional choices reveal intentional casualness in the photographic arrangement where overlapping books suggest abundance accessibility and living document status rather than precious singular object, the monochromatic discipline maintains visual coherence while allowing typographic content to communicate clearly without chromatic competition, material choices emphasizing matte surfaces and dimensional printing techniques speak to tactile engagement and the enduring value of physical publication in digital age, thematically the work celebrates design thinking creative confidence and the articulation of brand values through considered visual and verbal communication, the design participates in contemporary discourse around brand storytelling authenticity and the role of print media as premium touchpoint within broader identity systems, one might consider how the repetition of volumes and phrases creates cumulative brand presence while individual books reward intimate examination.
Press Kit
- Unique Properties
- He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
- Dimensions & Packaging
- Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
- Tags
- 87MM, brand book, book, design, editorial, graphic, typography
- Production Technology
- The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
- Design Challenge
- In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
- Project Duration
- The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
- Operation Flow
- Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
- Research
- According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
- Inspiration
- While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
- Image Credits
- 87MM
Colors of 87MM Brand Story Book Design
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