Iron Mobile Technologies, Applications and Software Design · 2022
24 Solar Terms App for Cultural Activities
by Baidu Meux
- A' Design Award 2022 Iron Winner in Mobile Technologies, Applications and Software Design
- Awarded April 15, 2022
- CLIENT: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 11,939
- Verification code 31011AC4DD · Verify this award
About 24 Solar Terms App for Cultural Activities
24 Solar Terms is a set of dynamic illustrations created for a mobile search application. The 24 solar terms divide the year into periods of nearly equal length and have guided agriculture and daily life in China for centuries. The illustrations use traditional Chinese painting methods and colors to show seasons, temperature, weather and living nature. Users reach the pages by searching the name of a solar term or a related keyword. An aggregated section at the bottom of each page links to videos, news and encyclopedia entries. The artwork adapts to all mobile screen sizes.
Press Kit
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd