Angela Spindler tomonidan Nudus Snack Food

Angela Spindler tomonidan yaratilgan Nudus Snack Food — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2020

Nudus Snack Food

muallif: Angela Spindler

Mijoz: Depot Creative

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Nudus Snack Food haqida

Boshlang'ich kompaniya uchun qadoqlash ushbu foydali meva va sabzavot chiplari yalang'och yalang'och yaxshilik falsafasi va o'ynoqi hazilni namoyish etadi. Ularning farqi shundaki, ular meva va sabzavot bo'laklaridan tayyorlangan, havoda quritilgan, hech narsa qo'shilmagan - shuning uchun 'yalang'och-yalang'och' tushuncha. Qora rang sog'lom atıştırmalıklar bozori uchun jasur va noan'anaviy tanlov bo'lsa-da, agentlik buni mahsulotning jo'shqinligini ko'rsatish va unga qo'shimcha javonlarni hayqirish uchun tanladi. Fotosurat mahsulotni havoda quritishdan oldin va keyin suratga oladi, bu meva tabiat mo'ljallangan darajada yaxshi ekanligini ko'rsatadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Nudus Snack Food A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Nudus Snack Food misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Nudus Snack Food kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
O'lchamlar va qadoqlash: Size: 12.5cm wide by17cm high
Teglar: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Ishlab chiqarish texnologiyasi: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Dizayn muammosi: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Tadqiqot: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Ilhom: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Loyiha muddati: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Ish jarayoni: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Jamoa a'zolari: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Rasm mualliflari: Photography: Andy Lewis