Xiaomi tomonidan India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash

Xiaomi tomonidan yaratilgan India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash

muallif: Xiaomi

Mijoz: Xiaomi

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash haqida

India Packaging — Hindiston bozorida sotiladigan iste'mol elektronikasi mahsulotlari liniyasi uchun yaratilgan qadoqlash tizimidir. Dizaynda vizual ta'sirni oshirish va asosiy brend rangini aks ettirish uchun bir-biriga qarama-qarshi bo'lgan to'q sariq va qora rang sxemasidan foydalanilgan. Har bir qutidagi maxsus maydon brend identifikatorini o'zida mujassam etadi, shuning uchun turli toifadagi va o'lchamdagi mahsulotlar bo'ylab bir xil uslub saqlanadi. Old tomondagi aniq tuzilma mahsulotning asosiy ma'lumotlarini, shiorni va asosiy sotuv nuqtalarini taqdim etadi. Har bir quti qog'ozdan tayyorlangan, kesib va bukib shakl berilgan.

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A' Design Award Kumush Mukofoti haqida

India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. India Packaging Asosiy Funktsiya: Mahsulot Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
O'lchamlar va qadoqlash: dimension height 30-120, Length 50-95, width 32-50mm
Teglar: electronic, orange, colorful, technology
Ishlab chiqarish texnologiyasi: material: Paper Structure: paper die cut and fold to box.
Dizayn muammosi: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Tadqiqot: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ilhom: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Loyiha muddati: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Ish jarayoni: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patentlar: Copyrights belong to Xiaomi, 2019
Jamoa a'zolari: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Rasm mualliflari: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge