Fabio Alves tomonidan Feira do Alvarinho Reklama Kampaniyasi Reklama

Fabio Alves tomonidan yaratilgan Feira do Alvarinho Reklama Kampaniyasi Reklama — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2020

Feira do Alvarinho Reklama Kampaniyasi Reklama

muallif: Fabio Alves

Mijoz: MarkaBranka

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Feira do Alvarinho Reklama Kampaniyasi Reklama haqida

Feira do Alvarinyo har yili o'tkaziladigan sharob ziyofati, Portugaliyaning Monkao shahrida. Hodisani etkazish uchun qadimiy va xayoliy shohlik yaratildi. O'zining nomi va tsivilizatsiyasi bilan Alvarinho Qirolligi, chunki Moncao Alvarinho sharobining beshigi sifatida tanilganligi sababli, haqiqiy tarixda, joylarda, taniqli odamlar va Monkaoning afsonalarida ilhomlantirilgan. Ushbu loyihaning eng katta vazifasi - bu hududning haqiqiy voqealarini qahramon dizayniga o'tkazish edi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Feira do Alvarinho Reklama Kampaniyasi Reklama A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Feira do Alvarinho Reklama Kampaniyasi Reklama ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Feira do Alvarinho Reklama Kampaniyasi Reklama ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
O'lchamlar va qadoqlash: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Teglar: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Ishlab chiqarish texnologiyasi: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Dizayn muammosi: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Tadqiqot: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Ilhom: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Loyiha muddati: From February to July 2019, in Moncao, Portugal.
Ish jarayoni: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Jamoa a'zolari: Fabio Alves
Marcio da Rocha
Rafael Pereira
Rasm mualliflari: MarkaBranka, 2019