Litete Brand Design tomonidan yaratilgan Jingyang Brick Tea Primary Function: Choy qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Jingyang Brick Tea Primary Function: Choy qadoqlash

muallif: Litete Brand Design

Mijoz: Litete Brand Design

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

28,858

Tasdiqlangan mukofot g'olibi

#89381 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jingyang Brick Tea Primary Function: Choy qadoqlash haqida

Jingyang g'ishtli choyi — presslangan choy g'ishtlari uchun qadoqlash dizayni. Qadoqning o'lchamlari 100 mm × 100 mm × 40 mm bo'lib, u namlikdan himoyalangan qo'lda ishlangan guruch qog'ozidan tayyorlangan. Bezaklar an'anaviy xitoy hunari bo'lgan yog'och qolip bosma usulida qo'lda tushirilgan. Rasmlar Qing sulolasining so'nggi davridagi savdogarlar hayoti va mahalliy urf-odatlarni tasvirlaydi, butun mahsulot turkumida esa uchta an'anaviy xitoy rangi qo'llanilgan. Pastki qismi qog'oz yorliq bilan yopilgan. Somon arqonli tugun qadoqni muhrlaydi va shu bilan birga uni ko'tarib yurish uchun tutqich vazifasini bajaradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Jingyang Brick Tea Primary Function: Choy qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Jingyang Brick Tea Primary Function: Choy qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Jingyang Brick Tea Primary Function: Choy qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
O'lchamlar va qadoqlash: 100 mm x 100 mm x 40 mm
Teglar: Engraving,Tea Packaging,Packaging design
Ishlab chiqarish texnologiyasi: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Dizayn muammosi: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Tadqiqot: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Ilhom: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Loyiha muddati: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Ish jarayoni: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentlar: Copyrights belong to Langcer Lee, 2019.
Jamoa a'zolari: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Rasm mualliflari: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018