Xiang Qian, Deng Zhehao and Yao Wenliang tomonidan Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi

Xiang Qian, Deng Zhehao and Yao Wenliang tomonidan yaratilgan Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi

muallif: Xiang Qian, Deng Zhehao and Yao Wenliang

Mijoz: Rufy Design

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#87642 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi haqida

Pony Pack Tea — premium choy uchun yaratilgan sovg'a qadoqlash dizayni. Konsepsiya choy tayyorlashning uzoq tarixiga asoslanadi, unda an'anaviy usullar saqlab qolinib, zamonaviy ishlab chiqarish boshqaruvi bilan uyg'unlashtiriladi. Turli davrlar uslublarida yozilgan xitoy iyerogliflari sirt bo'ylab qatlamlangan bo'lib, zamon osha o'tib kelayotgan sifatni ifodalaydi. To'plamga quti va tortuvchi arqon tuguni bilan yopiladigan mato sumka kiradi. Sodda teksturali qog'oz ishlatilgan bo'lib, trafaret bosma, bronzalash va bo'rttirma naqsh qo'llanilgan. Shakllar choy ustunlari va choy kulchalarini eslatadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Pony Pack Tea Primary Function: Choy Sovg'a Qutisi Qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
O'lchamlar va qadoqlash: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Teglar: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Ishlab chiqarish texnologiyasi: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Dizayn muammosi: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Tadqiqot: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Ilhom: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Loyiha muddati: 2017-2017.9 changsha, hunan province, China
Ish jarayoni: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Jamoa a'zolari: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Rasm mualliflari: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。