Backbone Branding tomonidan Mirzam: Monsters Collection Shokoladli Qadoqlash

Backbone Branding tomonidan yaratilgan Mirzam: Monsters Collection Shokoladli Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2021

Mirzam: Monsters Collection Shokoladli Qadoqlash

muallif: Backbone Branding

Mijoz: Backbone Branding

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

36,802

Tasdiqlangan mukofot g'olibi

#86552 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mirzam: Monsters Collection Shokoladli Qadoqlash haqida

BAA (Dubay) shokolad ishlab chiqaruvchilari qo'lda ishlangan loviyadan bargacha bo'lgan shokolad brendiga muhtoj edilar. Nom va identifikatsiyadan mahsulot dizayni va qadoqlashgacha, jamoa har bir elementni butun kontseptsiya atrofidagi qiziqarli hikoya bilan ishlab chiqdi. Qadimgi Sharq bo'ylab uzoq vaqt unutilgan okean yo'llari va yo'llari bo'ylab sayohatlarga asoslangan brend yaratilgan. Bir mamlakatdan boshqasiga sayohat, yirtqich hayvonlar va afsonaviy qahramonlar bilan uchrashish. Qadoqlash dizayni afsona va haqiqat o'rtasidagi sayohat illyuziyasidir.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Mirzam: Monsters Collection Shokoladli Qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Mirzam: Monsters Collection Shokoladli Qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Mirzam: Monsters Collection Shokoladli Qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
O'lchamlar va qadoqlash: Width 31 mm x Depth 1 mm x Height 61 mm
Teglar: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ishlab chiqarish texnologiyasi: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dizayn muammosi: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Tadqiqot: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ilhom: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Loyiha muddati: January-September 2015, Yerevan, Armenia
Ish jarayoni: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentlar: Copyrights belong to Mirzam Chocolate Makers
Jamoa a'zolari: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Rasm mualliflari: All Photo Credits to Bacbkone Branding