Nick Pitscheider and Sharon Hassan tomonidan Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv

Nick Pitscheider and Sharon Hassan tomonidan yaratilgan Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv — Qadoqlash Dizayni tanlov toifasida nufuzli 2019 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2019

Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv

muallif: Nick Pitscheider and Sharon Hassan

Mijoz: Nick Pitscheider

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv haqida

Cedea suv dizayni Ladin Dolomites va Enrosadira tabiiy yorug'lik hodisasi haqidagi afsonalardan ilhomlangan. Dolomitlar o'zlarining noyob minerallari tufayli quyosh chiqishi va botishida qizg'ish, yonib turadigan tusda yonib, manzaraga sehrli muhit bag'ishlaydi. "Afsonaviy sehrli atirgullar bog'iga o'xshab" Cedea o'rami aynan shu lahzani suratga olishni maqsad qilgan. Natijada shisha butilka suvni porlashi va hayratlanarli darajada porlashiga olib keladi. Shishaning ranglari mineralning qizil atirgulida va osmonning ko'k rangida cho'milgan Dolomitlarning maxsus porlashiga o'xshaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Cedea - Dolomites' Luxury Mineral Water Shisha Idishdagi Mineral Suv ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
O'lchamlar va qadoqlash: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Teglar: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Ishlab chiqarish texnologiyasi: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Dizayn muammosi: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Tadqiqot: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Ilhom: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Loyiha muddati: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Ish jarayoni: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patentlar: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Jamoa a'zolari: Nick Pitscheider
Sharon Hassan
Rasm mualliflari: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).